by Julia Boggio Published 31/10/2017
Tell us a little about your background, your first camera and photographic experience and your subsequent emergence as a pro.
I discovered my love of photography when I was backpacking through South America in 2000. One of my fellow hikers on the Inca Trail showed me his Canon AE and I was hooked. As soon as I got back home to the UK, I purchased one and enrolled on my first darkroom course, quickly followed by my second. I eventually took a 2 year diploma course at Richmond College while working my day job as an advertising copywriter. Eventually, I told my husband that I really wanted to try photography as my profession. That was in 2005. Soon after, I left my job and started on the grand adventure of a career in photography.
I enjoy visual storytelling. I love taking great photographs of my own children.
Film or digital? Is there still a place for silver halide?
I started on film, but I am now digital. In fact, I credit the Canon EOS 10D with resurrecting my photography career. After studying, I almost moved on from photography because I was finding it hard to get time in the darkroom. Then the 10D came out and that was that.
I use the Canon EOS Mk IV and a Hasselblad.
Bit of detail about your own studio set-up/staffing.
I have run the gamut when it comes to studio set ups. I started my career working from the second bedroom in my home, shooting primarily weddings. In the second year of business I moved out into offices, followed soon after by own family portrait studio. At its height the studio had 15 full- and part-time employees. But as my own life changed, I realised this was no longer what I wanted, so I downsized again and I’m more successful than ever. I still have freelancers helping me to support my business in various roles.
Why (as a customer) would I choose you?
I have spent many years growing the reputation of my business in the luxury market. We are known for being trustworthy, talented, and delivering a great product.
The problem with professional photographers today is…
This is a difficult question to answer because it assumes there is a general problem, which I don’t think there is. Many people have issues with running the business side of things, which is why it’s great that they can come to SWPP and learn from established professionals.
The Societies of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
You have 30 days until The Societies of Photographers Convention starting on Wednesday 16th January 2019