by Anita Mason Published 01/08/2009
Is she 'away with the fairies' I can hear you saying (some people who know me well with probably say 'yes'). I have never been one to do 'ordinary', so perhaps that has something to do with it.
I never dreamt, some ten years ago, how such a little addition to my artistic alternative in the studio, would actually change my whole business. At that time I was focusing more on what was expected of me by the clients, and what was in vogue for child and family portraiture - not being brave enough to make any changes, play it safe, I thought. I will mention at this point that at the time, digital had arrived and was going to stay, and was frightening the life out of me, particularly listening to the digital jargon from my technically-minded photographer friends - how on earth would I ever get my head around this technology? This was not my forte - I'm a creative! As I felt lost and slightly stupid, I had to believe that I could master this hurdle, one I'm sure quite a few people had to get over.
The whole concept really evolved from my love of painting, gardening, floristry, sewing and general craft-making. My poor long-suffering husband has had to live with a house and garage ('what garage?' he will say) full of my photography, arts and crafts. Now, even he is involved in my fairy business. I never thought I would see the day!
The largest part of my business has always been the 'baby watch-megrow' Cherub scheme, which I have utilised to expand my client base. I can truly say that I am still photographing some of my babies 17 years later. It is from these customers that I started the concept of The Fairy Experience. 'From little acorns', as the saying goes.
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