by Jerry Ghionis Published 01/10/2009
'...the more I play with the Phase One P 40+, the more I can see myself using it for everything...'
Jerry Ghionis believes the new Phase One P40+ mediumformat camera system is going to create a brand new market segment for wedding photographers and he plans on being the first to exploit it!
In the profession of wedding photography, few are as well known or respected as Australian photographer, Jerry Ghionis. Now working from an up-market boutique studio in the modern Docklands area, Melbourne, he shoots weddings, portraiture, fashion and special event assignments. A Master of Photography with the AIPP (Australian Institute of Professional Photography), American Photo magazine listed Jerry as one of the Top Ten Wedding Photographers in the World and Microsoft has named him an Icon of Imaging.
Jerry's assignments and seminar engagements see him travelling the globe several times a year. An inspirational public speaker, there is standing room only for his platform presentations at congresses such as WPPI (Wedding Portrait Photographers International) and PPA (Professional Photographers of America) where he is hugely influential, promoting in-camera creativity to turn the 'ordinary into the extraordinary'. And he has had extraordinary success in photographic competitions, winning, for example, six International Wedding Album of the Year awards at WPPI in the last seven years.
So when Jerry Ghionis made the move to medium-format digital, the world took notice. Why after creating such a big reputation with DSLR cameras would he change camera formats, specifically the Phase One P 40+ camera system?
Jerry explains his move to medium-format with one word: quality.
'It astounds me', he explained. 'I picked up my new camera from L&P Digital Photographic, took it home and made a few shots from my balcony overlooking Melbourne city. When I opened up the files on my computer, I couldn't believe how far I could zoom into the image. I mean, I could see people inside the windows of buildings several kilometres away - I was seeing detail I wouldn't dream of seeing before.'
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