SWPP

Photo guru Mark Cleghorn’s mission to make high quality photographic training ‘affordable and easily accessible to all’ got off to a flying start at Focus.

Hundreds of professional and amateur photographers signed up at the official launch of the pioneering online training site: Phototraining4U.com.

Said Cleghorn: “We smashed all our targets. The response has been amazing. We ran special seminars every 45 minutes with a minimum of 70 people in attendance at each one.  And we had hundreds signing up to register with the new website.”

For £199 a year (including VAT) photographers can access scores of specialist training videos covering all aspects of photography including; camera lighting, software techniques and application, business ideas, tips and tricks of the trade and constantly updated new kit reviews. Training themes are based on member requests.

Now, in a new move, Cleghorn has negotiated a spring deal with onOne Software.
He explained; “Photographers signing up between now and the end of April will stand to pick up £120 worth of PhotoTools plug-in software free of charge.
But this is a limited offer while stocks last, so it’s first come, first served.”

Gatwick-based photographer Lee Crawley was one of the first to sign up to Phototraining4U at Focus.

He said: “I was set to shoot my very first wedding a few days after the show – and I was quite apprehensive. But I watched several Cleghorn tutorials and they gave me oodles of confidence. This man has real talent and many years experience at the top of his profession – and this new training site is a great idea. When you’re sitting in a hotel at 11pm with a wedding to shoot the next day and you need some immediate help, you can’t rush out and buy a DVD – but you can go online.
This deal enables me to dip in and out of the site whenever I want to access a mother lode of knowledge at the click of a mouse.
I could wander into a camera shop and spend a couple of hundred pounds in no time on bags and tripods – but the real thing you need access to is knowledge.”

Cardiff-based Mark Cleghorn, who holds four industry Fellowships and has hundreds of photo-awards to his name, including 17 coveted Kodak Gold Awards, has spent
months developing the Phototraining4U.com site – the first of its kind outside the US.
New training themes will be added each week and key imaging companies are being lined up to work with the programme.
For more information visit: www.phototraining4U.com.