The Societies of Photographers, the fastest growing worldwide association for serious photographers has introduced a new corporate brand logo.
The Societies new logo has been designed to reflect the growth of the eight individual photographic societies with a strong symbol that becomes memorable and recognisable.
The logo has been designed to work across all print and digital platforms. Scalability was a crucial factor to ensure it would work small on a phone and large at exhibitions.
Designed by an extended family member, Ryan Jones who is a design director at a London design agency, the new Societies brand injects a strength and modernity that will last for years to come.
“Over the past 12 years, the previous logo served us well and helped us build the largest photographic association and conference in Europe. The development of our brand identity showcases The Societies of Photographers as an influential, established and forward-thinking photographic association” said Phil Jones, The Societies of Photographers’ CEO.