Five Ways to Win at Facebook Advertising
Jenny Johnston is the Group Marketing manager at 3XM & Photovalue and regularly teaches photographers about the power of social media advertising. We’ve asked her to summarize some of her top tips when it comes to Facebook advertising.
As a digital marketer I really believe in the power of online advertising and in particular the power of Facebook advertising. I’ve seen first hand how beneficial this can be for photographers in their business; delivering real value for money and positive ROI. Facebook is such a massive data powerhouse and they make a lot of their user data available to advertisers.
It’s easy to target ads to people based on things like age, gender, location, demographics and relationship status. Essentially, you can use the information you have about the people that visit your studio to your advantage to effectively target potential customers with relevant ads.
Content is King
This is a bit of a marketing buzz-phrase but when it comes to Facebook advertising it really is true. Content is a crucial component of any social media marketing activity and especially so when it comes to Facebook advertising.
Try to put yourself into your clients’ shoes and create the type of content that they want to see… this might be things like “how to choose a wedding photographer” or “how to pose like a pro”. Your content should be balanced and focused on the needs of your potential clients. If you try to stick with the 3-1-1 rule you won’t go far wrong; that’s 3 soft posts for 1 soft sell and 1 hard sell.
Pay it forward
Facebook is not free. Organic reach is minimal so set aside a budget to use for Facebook advertising each month. This doesn’t have to be anything huge, start off small and build it up as you get more confident with Facebook advertising. A little really does go a long way!
More and more people are on Facebook on their mobile phones. So in everything you do on Facebook, keep in mind the size of the screen that people will be browsing on. Keep text short & succinct and imagery as eye catching as possible.
Schedule adverts & page posts in advance
Save yourself the hassle of logging onto Facebook every 5 minutes wondering what you should post. Set aside some time each week to schedule all your content for that week in advance. This way you can focus on what needs to be done, schedule it all advance and move on.
Test, test and test again
There is no absolute golden rule when it comes to Facebook advertising. So start testing different messages, different imagery and different call to actions… and then test some more. You might be surprised what has the best results!
DO YOU WANT TO UNDERSTAND HOW TO USE FACEBOOK ADVERTISING FOR YOUR BUSINESS?
During the session you’ll learn how to:
- Set up your business page for success
- Create content that’s relevant to your target audience
- Get started with Facebook advertising
- Build custom audience lists for advertising
- Create and target lookalike audiences
- Use facebook advertising to generate enquiries and increase bookings
If you’d like to understand more about the power of Facebook Advertising and how to use it to generate business Jenny will be delivering the #3XMsocial “Facebook for Photographers” training events in Falkirk, Exeter & Cardiff over the next few months.
Fri 13th May 2016 – Falkirk
Tue 10th May 2016 – Dublin
Mon 23rd May 2016 – Belfast
Mon 30th May 2016 – Cork
Mon 25th July 2016 – Exeter
Tue 26th July 2016 – Cardiff
Save £10 by using code SWPP16
See https://3xmsolution.com/social-media-event.php for more info.