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Thursday 23rd May 2013  GMT 


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SimLab

Win! Be crowned ‘Business of the Year’ and benefit from thousands of pounds’ worth of prizes

The Societies is teaming up with Aspire Photography Training and Archant Specialst, publishers of Professional Photographer magazine, to find the photography ‘Business of the Year’, with the reward of almost £10K in prizes up for grabs...

As a photographer, are you able to demonstrate good business practice and business ethics? Can you display a grasp of business values and great customer service, along with a professional level of photography (naturally)? Can you additionally show that you have built a professional brand of merit that is capable of representing the photographic industry in a good light?

If you have answered yes to all of the above, your business could benefit from the additional boost of some fantastic prizes. The Societies, in conjunction with Aspire Photography Training and Professional Photographer magazine, is looking to award thousands of pounds’ worth of must-have goodies in recognition of the photography ‘Business of the Year.’

Up for grabs in this amazing competition are a bespoke business programme from Apsire Photography Training with a cash value of £7,800, an ‘open pass’ for the whole of the Societies Convention in January, plus £100 for travel expenses and a four night overnight stay (total value £1500), along with an extra special prize from Daymen that was being confirmed as we went to press. Professional Photographer will also provide a four-page editorial feature on the winning business, showcasing the victor’s work and why they have won the Award. The feature will appear in the magazine, online, and will form part of a recorded podcast interview. The magazine will also run an update between 3-6 months after the initial feature to catch up with the winning business.

Picking the winner will be an esteemed panel of four judges: Juliet Jones, Managing Director of The Societies, Adam Scorey Editor of Professional Photographer, Catherine Connor, Managing Director of Aspire Photography Training, plus Jane Breakell, Aspire Bespoke Manager.

“I’m really excited about the introduction of this Award and am looking forward to uncovering and rewarding a really good photographic business,” says Juliet. “What I’ll be looking for in a potential winner is a good grasp of all aspects of their business, from the initial marketing through to producing really good photographic work.”

Adam shares this sentiment: “As soon as the idea of this Award was mentioned I jumped at the chance to get involved. What a great opportunity to help promote best business practices and share those with readers. We need to do all we can to successfully navigate the difficult waters we all find ourselves in, and this Award will show that innovation, lateral thinking and good ideas can help move a business forward - and it’s certainly these elements, among others, that I will be looking for when judging.”

Catherine adds: “Jane Breakell and I have played a significant role within the core of the industry for some time; our motives have always been to inspire all to reach their full potential, to motivate and to give concise direction for building a business. We feel very passionate about photographers who are determined to become successful and we wanted to acknowledge those who are making a real difference to the marketplace, to their clients and to the industry. The UK has some of the finest photographers, running incredible businesses and now is the time to salute them.”

Fuelled by passion, Aspire Photography Training has helped create some of the best businesses in our industry, and, along with The Societies, continues to be pro-active in doing so. With this in mind it seemed only right and natural that the photography ‘Business of the Year’ Award would seek to acknowledge a photographer who also has a real passion for people, photography and business, going that extra mile to serve the consumer.

How your business can benefit

The ‘Business of the Year’ Award is looking to find and shine the spotlight on a business that can display growth and development and has a clearly defined vision for the future. We’re searching for someone who is determined to make a mark on the industry and play a role in the development of their profession.

Besides the monetary value of the actual prizes, there are obviously further enticements to enter an award of this stature, whatever the current size or style of your business.

Here a few additional reasons why you might like to take part:

Answer these questions and send us your entry

The answers and information you provide to the following questions when making your submission for the Award will be treated with the strictest of confidence and consideration. Our aim is to ensure this is a motivational and rewarding experience for you, your team and business.

With that in mind, please answer the following:

  1. Describe your business in 140 words
  2. Please outline the overall business trend that led to the development of your business. You should cover:
    • How your sales turnover has developed
    • How your profit has developed
    • The key events that led to any changes, along with an explanation of them
  3. What are the main objectives for your business over the next 12-18 months? You should cover:
    • Main objectives for the next 12-16 months
    • Effects this will have on the overall business
  4. What, and if applicable whom, has contributed to business success over the past 12 months? Please provide related information on:
    • Product/service development
    • Customer/consumer demand
    • Change in business practice – you should cover how this has impacted on the business and the level of success achieved
  5. What are your specific business objectives for the next 12 months, including financial? How do these tie in with the answer detailed in question 3? How will you measure performance against these objectives? You should cover:
    • Specific business objectives and how you anticipate they will be achieved
    • How they relate to the answer/changes detailed in question 3
    • Your methods for measuring performance against these objectives
  6. What would winning this Award mean to you, in 120 words?

Address for entries & T&C’s


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The small print:
The winner will be expected to represent the industry with good business ethic. Winners may be expected to represent Aspire Photography Training and The Societies/Professional Photographer for PR and marketing events during and following the Bespoke programme. The award winner will be expected to work within the guidelines of the Bespoke Terms and Conditions. You will not be able to use the information for setting up a training company that conflict with the marketplace that Aspire operates within, other than on behalf of The Societies. Within the guideline of the Aspire Trainers ethics, you may be invited to join the Aspire Training Team, however this is not a confirmed commitment by Aspire and its Director.

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