Jorgen Brandt - 2008 Lecture

Creative Play - Have you forgotten the joy of playing? It is just not fun! - Masterclass

Creativity is all essential in your personal, photographic and business development and growth.

“Creative play” is a way of developing your skills and your ability to think creative thoughts, to get creative ideas. It is exercise for the creative mind. And it is an attitude.

Lot’s will tell you, that you have to have a “talent” to be a creative photographer – I do not disagree with this – but using your talent to its very best takes training and exercise.

Too many photographers – like I did earlier – fall asleep doing business and photographs the way they used to. It worked before so – so it will work again and again forever seems to be the thought. All too often this is the case. Personally I almost went bankrupt before I realised I was sound asleep.

“I am too busy to play!” “A serious photographer does not play!” “I am an adult!” - Might be right – but without creativity end development, you will all too soon get the time.

“I have my style – and that is what the clients want!” Probably also right at the moment – but is that also what they want next year? Haven’t you seen (other) photographers shop-windows and/or web-sites, where you think – “What did they, do while time passed by?”

Creative is the basis of it all in our doing. A lot of the other speakers in the convention will talk about how to develop business and/or style – and they will do this very well. They will be creative people always on the look out to develop them self, their personal style and their business. They will all have a playful attitude. And you will be very vice to listen to a lot of them.

I will try a different angle – that is how to (start) play(ing) trough self-assignments and exercises. Try to held you enhance your creativity in the direction you feel is should go.

I will try to archive this by showing and discussing some of my own play-projects, which also have a serious angle

We will talk about and look at pin-hole photography, nature projects, light and shade and others types of projects where you can challenge your shelf. A really good and “hard” project will take some effort to complete.

We will talk about getting inspiration from others. That is using it, to develop your personal style and/or business – not do what they did.

Jorgen's Bio

There are 334 days to get ready for the SWPP Convention and Trade Show at The Hilton London Metropole Hotel ...
which starts on Tuesday 8th January 2013

Photo Quote: It takes a lot of imagination to be a good photographer. You need less imagination to be a painter, because you can invent things. But in photography everything is so ordinary; it takes a lot of looking before you learn to see the ordinary. - David Bailey