And the new brand has announced its first product -the Limelite M7 7 HD Field Monitor.
Tim Haskell, the division's business development manager and videography/broadcast specialist, is heading the day to day operations of the new sub brand.
He said Limelite has been formed to deal exclusively with the burgeoning videography and broadcast marketplace. This launch enables the company to diversify its product range whilst continuing to develop new and innovative lighting solutions for its traditional photographic market under the Bowens brand.
He added Every new Limelite product -and we have a number in the pipeline to follow the M7 Field Monitor launch -will underpin the Bowens mission to provide customers with high-spec, innovative, robust and competitively priced professional equipment.
The Limelite M7 Field Monitor is a compact, battery and mains-powered monitor built for use with HD-DSLR and video cameras. The unit can handle signals from a wide range of camera sources and does not require HDMI splitters to relay the signal to an additional monitor or external device. It will be demonstrated at Focus on Imaging at The NEC in March and will have a price tag of £275 ex VAT..
Added Haskell We see this monitor as a 'must-have' for every videographer. Users accustomed to hand-holding DSLR cameras for stills capture are now having to adapt for videography -and it's difficult to effectively shoot video with a camera at eye level. Our solution is the M7 which allows both the camera user and, if necessary, their clients, to easily view what the camera sees, whether the M7 is mounted on the camera or onto a support rig. Its specification includes a hotshoe swivel mount and the widest viewing angle in its class 150 degrees.
Compact, lightweight, 169/43, pro-grade 7'' HD field monitor kit
Super high 1024x600 native resolution - 25% more pixels than comparable monitors. Accepts up to 1920x1280
Exceptionally wide 150-degree viewing angle
Ultra bright 7001 contrast ratio
Wide range of user-adjustable menu settingsUser-programmable function buttons for personalised control
HDMI, Component, Composite and Video inputs plus HDMI output loop through - no need for expensive HDMI splitters.
Kit includes Canon LP-E6, Sony NP-F and V-mount battery adaptors plus AC mains adaptor
Optional Panasonic DU-21, Sony NP-QM and Anton Bauer battery adaptors available
6-24v DC input XLR4 input provided. Accepts power from battery belts, broadcast cameras etc.
Mounts to any 3/8'' support devices - hotshoe swivel mount and desktop mounts supplied
Detachable sunshade and HDMI-Mini HDMI cable included
The Limelite M7 will be available from selected photo and video stockists.
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