• Mimika Cooney formerly of York England will be speaking during the Societies 2013 Convention in London UK on January 11 and 13 2013
• AKVIS announces a new frame pack for AKVIS
• HARMAN technology Ltd invest in cassette manufacturing facility
• Schneider Optics introduces the Schneider Compact ND Kit for 114mm diameter lenses
• 300 new DxO Optics Modules available Special 33 discount through December 25 2012
• The Societies are pleased to announce that Olympus and Damian McGillicuddy will be sponsoring the Second Place Photographer of Year 2012 Award
• Countdown starts for Europes biggest ever photographic Convention register today for your free Trade Show passes
• New Defishr App Automatically Removes Unwanted Fisheye Camera Lens and Perspective Distortion Caused by Wide Angle Lenses on Popular Action Cameras DSLR Cameras and Mobile Phones
• Release of the new Lastolite 10m Off Camera Cord
• Loxley Colour have been confirmed as sponsors of this years Societies Photographer of the Year competition

swpp.co.uk/news/2012/Lighting
Published 01/03/12

Bowens’Lumiair softbox range set to create a new lighting benchmark

Bowens is set to unveil Lumiair, a nine model-strong, groundbreaking range of softboxes, at Focus on Imaging.

Announcing the new range, marketing director Robert Cook said Lumiair is a byword for absolute precision engineering. It marks the culmination of years of softbox design and development and sets new benchmarks in our industry.

He added Up to now many photographers have been forced to accept a trade-off situation between cost and quality. The marketplace is flooded with cheap, easy to assemble softbox products that comprise nothing more than fragile reflective material wrapped loosely around the holding rods and the resultant light is, more often than not, substandard.

Our approach with Lumiair has been to carefully control the colour temperature of the reflected light and ensure that the material we use in our diffusers does not fluoresce under UV light. And importantly, it is the integral tension in Lumiair rods that creates the straightest edges possible for absolute control over light direction and shadow cut-off.

Bowens says the new, easily portable range targets users across all photo-disciplines and has been created to deliver the highest quality and most efficient light possible at a highly competitive price. The Lumiair range starts at just £150 incl VAT and is available now.The company has teamed with Lighttools, the Canada-based manufacturer of the original, Soft Egg Crate interlocking cloth strips light control system, to offer a bespoke range of fabric egg crates for the new Bowens softboxes.

Added Cook Our working partnership with Lighttools in this project means we have simply created the finest range of quality light control softboxes available anywhere in the world today.

Additionally, we have developed a range of softbox adapter rings which will allow Lumiair softboxes to be fitted to many other types of flash system.

1st Published 1 March 2012 13:27
last update 06/03/2013 16:15:22

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