Europe's largest consumer test and advice magazine test, issued by the product testing foundation Stiftung Warentest has tested glossy photo calendars from 12 online photographic print services in its October 2012 edition and FotoInsight Ltd of Cambridge came out on top.
FotoInsight's Managing Director Klaas Brumann states FotoInsight's export sales have consistently risen from 70% in 2008 and 2009 to 83% of revenues the current year. Our entire growths is due to increased sales to the more dynamic economies in Scandinavia and in the Eurozone.
FotoInsight Ltd prints with CEWE COLOR AG in Germany and CEWE COLOR LTD in the UK. Generally photo services printing with CEWE COLOR were recognised by the testing foundation to offer a bigger choice and a higher and more consistent print quality than other photo services tested source http//iitm.be/KalenderX2012.
Mr Brumann adds The photo printing business is very sensitive to the consumer's willingness to holiday and spend. It lags the economic cycle by about six months. FotoInsight is unable to rely on its UK and Irish business alone, needing growth in markets where the economy is still growing. Companies, regardless of their size, should treat the Common Market as what it says in its name. Though this may require hiring staff able to speak other European languages, which the British school system is increasingly failing to provide.
Export driven businesses tend to be run by more flexible business people, which often allows them to thrive in recessions; but Brumann warns Only try to sell in Europe if your quality is top-notch.
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