Colorworld launched the survey as part of their new marketing strategy introduced by their new Marketing and Sales Manager Hannah Frawley. Hannah states the importance of customer interaction and is placing it as a priority in their new strategy ''Knowing exactly what your customer needs is the basis of any good business, I wanted to really understand the people we interact with on a daily basis and learn about how they work and what they need from us in order to support their businesses - especially in these hard economic times, we need to be supporting each other as best we can.''
The survey covered all areas of Colorworld Services as well as learning about what their customers need. Business Development Manager Mike Brydon ''Our main aim was to see how our customers perceived us, are we giving them what they need and are we doing it well''
The results were very pleasing with Colorworld receiving a staggering 40% of entrants rating their customer service as Excellent Scale of 1-5, 1 being Poor, 5 Being Excellent with a general overall satisfaction level above 70%. The highest rated area of Colorworld services however was on their Product Quality with over 45% stating it as Excellent, an overall 70% of entrants stated Product Quality as high or better. The 3rd highest area was in Industry Knowledge - nearly 40% of entrants rated Colorworld Industry Knowledge as Excellent and with Colorworld celebrating its 45th Anniversary in 2013, it is clear that the knowledge has been amassed over time and through extended experience in the pro lab business.
All entrants were put into a prize draw to win a Google Nexus 7 Tablet worth £200 and the winner was Richard Galloway of Galloway Photography in Surrey.
The survey will be repeated next year to see how Colorworld have improved and supported their customers even better in 2013.
The Societies of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
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