swpp.co.uk/news/2012/Printers
Published 20/09/12

Fujifilm Announces Photo Product Partner Program for Mobile Application Developers

Fujifilm Works with Developers to Expand Printing Business within Mobile Application Capabilities

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FUJIFILMCorporation and Foglio Inc. infofogl.io are pleased to announce a new printingplatform for Mobile Application Developers, the Photo Product Partner Program. Theprogram offers a Software Development Kit, which enables developers to create mobileapplications that can access Fujifilms print service. This program also provides rewardsfrom sales made through the applications. The program was introduced in June 2012and was very well received in Japan. It is scheduled for introduction into the Europeanmarket by the end of 2012.

As taking photos with mobile devices becomes more popular, additional mobile photoapplications are being developed and introduced. These applications allow mobiledevice users to edit photos and share the edited photos with their friends on socialnetworking sites, but rarely allow users to order photoproducts using their personalphotos.

Meanwhile, it has been difficult for most application developers to recover theirdevelopment costs, which may prevent future development of innovative mobile photoapplications.Fujifilm and Foglio have been developing the Photo Product Partner Program toencourage mobile application developers to create fun and unique photo applications.Using the program, developers can easily integrate their applications with Fujifilmsglobal print service to enhance customer experiences providing Photo SpecialtyProducts such as prints, cards and Photobooks, and will earn rewards for sales of theproducts through their applications.


Fujifilms global print service includes a wide range of photo products, along with payment and delivery service options.

Foglio will provide developers the Software Development Kit and support forapplication development with no charge from the end of 2012, and will make salescommission payments to developers.

Both companies will continue to support mobile photo service providers with innovativebusiness-building solutions.


1st Published 20 September 2012 14:51
last update 06/03/2013 16:15:23



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