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Published 12/09/12

Hasselblad Presents the 2012 Hasselblad Masters at photokina

Photokina, the largest photo trade show in the world, is the perfect opportunity to view the work of the 2012 Hasselblad Masters with the publication "Hasselblad Masters Book Vol. 3 Evoke."

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And, for the first time, photokina will exhibit on the Boulevard ofCompetitions, an installation of photographs from leading international photographycompetitions at photokina.

This year, as photokina commemorates its 62nd birthday, Hasselblad celebrates this yearsMasters award winners with the unveiling of the Hasselblad Masters Book Vol. 3 a portfoliocollection of the work the award winners created during their tenure as Hasselblad Mastersinterpreting the theme Evoke. As part of the award, the group of 11 photographers were providedwith H4D cameras and lenses to complete their project.

To find out more about the Masters winners 2012, visit www.hasselblad.com/masters-2012Paul Waterworth, Global Photographer Relations Manager, has been working with thesetalented photographers since the awards were announced in January of this year. I knewthat this years Masters would produce incredible photographs for their Evoke project, but thequality, creativity and technical expertise of these images far surpassed my expectations,says Waterworth. He adds that, The anticipation and excitement about sharing the2012 Masters work with the world has been building all year and Im very proud to be apart of such a special project and grateful to the Masters Program sponsors SanDisk, Epsonand broncolor for their support.

All 11 winners will be attending photokina and will receive their awards at the Hasselblad boothin a private ceremony after closing hours but look forward to meeting and speaking with otherphotographers and attendees during the show, so be sure to stop by Hall 2.1, Booth A-021/B-020to say hello and to view the latest Masters Book.


Also, Hasselblad Presents will offer 30 minute seminars with some of the worlds bestHasselblad photographers, including past and current Masters. These presentations will be heldtwice daily, at 1030 a.m. and 330 p.m. from Tuesday through Friday. Pre-registration and moredetails are available at www.hasselblad.com/promotions/welcome-to-photokina-2012.

In other exciting news, for the first time, photokina is staging the Boulevard of Competitions,located at Nordboulevard, where images from the leading international photographycompetitions for professionals will be installed for viewing by attendees. All companiessponsoring competitions of this nature and exhibiting at photokina have been invited toparticipate and, of course, a selection of work by the 2012 Hasselblad Masters will be a part ofthis exciting new venue, which replaces the Visual Gallery of past trade fairs.

The Boulevard of Competitions will ensure that the exhibitions, some of which were displayedin the Visual Gallery, will attract even more attention on the part of visitors. And the modernarchitectural style of the northern section of the Boulevard will provide the perfect ambiencefor the images. This enables us to bring these examples of outstanding photography directlyto the trade fair visitors, says Markus Oster, Vice President Communication and Media atKoelnmesse GmbH.

We look forward to seeing you at photokina and hope you visit the Hasselblad booth, attendone or more sessions of Hasselblad Presents and view the amazing images on display on theBoulevard of Competitions.

Contact http://www.hasselblad.com/promotions/welcome-to-photokina-2012

1st Published 12 September 2012 16:48
last update 06/03/2013 16:15:22



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