swpp.co.uk/news/2012/Camera
Published 12/09/12

Hasselblad Set To Launch H5D Series

Hasselblad is set to launch a new flagship H5D medium format camera series.

h5d_60_1.jpg

Hasselblad's 'next generation' H System camera will be showcased at the Hasselblad press conference at photokina, Cologne, Germany Tuesday Sep 18 2pm-3pm. The H5D features a modernized design and a complete new electronic engine to pave the way for ultimate quality imaging, for print-ready JPEG files, and for a smooth and intuitive user interface. The camera is billed by the Sweden-based company as 'the latest step in the evolution of the best high-end camera system in the world'.

Aimed at high-end professional users the H5D offers

  • New H System lens HCD 4.8/24 mm, equivalent to 17 mm on 35 mm DSLR format
  • New Macro Converter, for superb close-up performance with wide angle lenses
  • RAW JPEG mode for quick preview and print
  • New True Focus II provides unique, accurate focus and Immediate Focus Confirm
  • Full access to camera information and image preview on rear in tethered mode
  • The largest, brightest viewfinder image on the market
  • New larger, more ergonomic buttons and an easier to read display style
  • New sealing for improved weather proofing plus new sensor unit safety lock
  • Optional battery adapter for standalone operation of digital capture unit
  • Ultimate image quality with Hasselblad Natural Color Solution
  • A choice of software Hasselblad Phocus 2.7 and Adobe Lightroom 4 both included


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Peter Stig-Nielsen, Hasselblad's Director of Professional Camera Products said Customers will immediately notice the new-look and improved ergonomics and this progressive system also brings upgraded performance on a number of levels. Hasselblad is a world-leader with an unmatched and comprehensive range of lenses. Now that line has been extended with the new wide-angle HCD 4.8/24 mm lens, which offers the same performance as the HCD 28 mm and is the equivalent of a 17 mm on 35 mm DSLR format. Additionally, our new Macro Converter provides excellent close-up performance with the HC 50, HCD 28 and HC 35 lenses - negating the need for additional macro lens purchase.

He added Our new True Focus II further advances focusing accuracy after re-compose, and an intuitive focus check has been added. The new hardware architecture allows for delivering print-ready JPEG files in addition to the superb RAW files. And we have re-written the user interface to achieve a smooth and intuitive operation. All in all we believe the H5D Camera series will provide the ultimate high-end addition to any serious photographer's captureequipment.

The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012.


1st Published 12 September 2012 09:34
last update 11/10/2018 11:39:02



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