swpp.co.uk/news/2012/Corporate
Published 31/08/12

Hasselbladís H4D-40 Ferrari Edition nominated for major design award

The iconic Hasselblad H4D-40 Ferrari Limited Edition camera has been nominated for the German Design Award - ahead of the IFA (Internationale Funkausstellung) trade show for consumer electronics and home appliances (Aug 31-Sep 5).

ferrari-hasselblad.jpg

Now the 21,499 Euro masterpiece will be exhibited at the Berlin show - the biggest of its kind in theworld and visited by almost a quarter of a million people last year.

Hasselblad will sell just 499 units of its H4D-40 Ferrari Limited Edition which comes painted inFerraris own rosso fuoco and sports the legendary Ferrari Racing Shield emblem. The cameraitself boasts all the Hasselblad H4D-40 model features, including the companys world-acclaimedTrue Focus technology. It ships with an 80mm lens and its own, bespoke glass display box.

The German Design Award is the international premium prize of the Rat fr Formgebung GermanDesign Council.

Uwe Moebus, Managing Director Hasselblad Germany said We are delighted to have beennominated in the Lifestyle category of this prestigious design awards programme, which iscelebrated and revered the world over for its commitment to product design excellence.


Just to be nominated is an honour in itself because you cant just submit entries to these awards.The German Design Council selects the product shortlist - and its members are committed to theunassailable principle that design is a crucial component for business and cultural success.

We teamed with a legendary supercar brand to engineer a supreme camera that not only looksstunning but provides the ultimate in quality and performance - just as customers would expectfrom both Hasselblad and Ferrari.

The German Design Council runs a total of ten categories in its programme including Lifestyle- which encompasses leisure, entertainment and communications technology. Other categoriesinclude industrial goods and materials; architecture and interior design; audio-visual and digitalmedia, print media, and transportation and public space.


1st Published 31 August 2012 14:59
last update 06/03/2013 16:15:22



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