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Published 10/12/12

Leica Camera and Rankin host private viewing of works in 'S Mag: The Rankin Issue'

Leica 'S Mag: The Rankin Issue'

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Leica Camera, the international manufacturer of photographic and optical products, and Rankin, theBritish fashion photographer, hosted a private viewing of images from the Leica 'S Mag The Rankin Issue'at the Annroy Gallery in London, an exclusive invitation-only event which was attended by over 400guests.

Using only the Leica S-System camera, Rankin, whose career has spanned over two decades, collaboratedwith nine individual hair stylists, to create a series of striking images and a collection of diverse fashionstories which are communicated across the latest 200-page edition of S Magazine. The project not onlyrepresents the fulfilment of a long-standing ambition of Rankin and allowed each of the subjects to directtheir own shoot, but also marks the first time that the publication of Leica Fotografie International, whichis designed to showcase the inspiration and creative talents of photographers, has been focused solely onone individual.


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Rankin said I'd always thought it would be interesting to do a hair book where you take hairdressersand you give them the opportunity to do anything they want. He added It was a chance to collaboratewith the people I really admire, but also people I knew had hidden talents that maybe hadn't come outyet.

In recognition of his achievements, David Bell, Managing Director of Leica Camera UK, presented Rankinwith the very first new Leica S-System numbered 0001 before the evening's guests. The model whichwas recently unveiled at Photokina in Germany, offers users increased image quality and sensorsensitivity, predictive autofocus, in addition to higher speed and enhanced handling. As well as thecamera body, three new lenses have been added to the S-System portfolio, significantly expanding thecapabilities of the system the Leica Super-Elmar-S 24 mm f/3.5 ASPH. super-wide, the Leica Vario-Elmar-S 30-90 mm f/3.5-5.6 ASPH. and the Leica TS-APO-Elmar-S 120 mm f/5.6 ASPH. tilt/shift lens.


1st Published 10 December 2012 11:08
last update 11/10/2018 11:39:02



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