swpp.co.uk/news/2012/Camera
Published 18/09/12

Leica announces M-E: The essence of rangefinder photography

Leica Camera AG today presents a new model in the Leica rangefinder portfolio: the Leica M-E.

Together with the new Leica M and Leica M Monochrom the worlds first digital black and white camerain 35mm format the Leica M-E joins the latest digital generation of Leica M cameras, now comprisingthree rangefinder models. Offering rangefinder technology perfected by Leica over decades, the Leica M-Erepresents the essence of rangefinder photography. Concentrating on the essential photographicfunctions and renowned dependability for all typical M fields of use, the Leica M-E makes an ideal entrylevelmodel for photographers wishing to experience the fascination of M-Photography in its purest form.

Featuring a proven, high-resolution, 18 MP CCD sensor in full 35 mm format, the Leica M-E offersexceptional image quality combined with the distinct advantages of rangefinder photography, and aminimal, discreet design in an unobtrusive anthracite grey paint finish. The application of an attractivenew leather-style trim, which also provides enhanced grip for steadier shooting, ideally complements thecameras classic design.


About the Leica M-System
Since 1954, the Leica M system has stood for an unmistakable, individual kind of photography and a veryconscious photographic style. This is because, with a Leica M, the photographer becomes a part of theaction in the process of capturing challenging and creative images. The rangefinder allows thephotographer to frame the shot precisely, while providing a clear view of what is happening outside theviewfinder frame lines. This allows the user to predict the decisive moment and capture it discreetly andreliably at the right moment in all fields, from photojournalism and available light exposures to discreetand aesthetic fine-art images.

The functions of the Leica M rangefinder camera are consistently constructed for extreme durability androbustness. The highest quality materials, meticulous manufacturing processes and precise manualassembly guarantee functional reliability for many years to come. Full backward system compatibility almost all lenses in the Leica M range built since 1954 can still be used with the latest M camera models is an important factor in the enduring value of the Leica M series.

Pricing and availability
The Leica M-E in anthracite grey paint finish is scheduled to be available in the UK at a suggested retailprice of 3,900 inc VAT from September 2012 from authorised Leica dealers including the Leica StoreMayfair www.leica-storemayfair.co.uk, tel 020 7629 1351. A full list of authorised UK Leica dealers isavailable at www.leica-camera.co.uk.

Leica warranty and added value services
The Leica M-E comes with a two-year warranty and a one-year Leica UK Passport complimentaryaccidental damage cover. UK customers are also welcome to visit the Leica Store and Akademie inMayfair, London, for a complimentary demonstration or training session on the features of the camera.Technical support by telephone or in person is available via Leicas London-based Client Care department.


1st Published 18 September 2012 08:45
last update 06/03/2013 16:15:22



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