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Published 21/09/12

Tecco@photokina 2012 - »The World Is A Square«

From Hasselblad to Hipstamatic: Smart Phones increasingly complement Digital Cameras in Areas of Professional and Amateur Photography - Tecco shows Top Papers in Square Format

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Tecco, innovation leader and trend setter in the market for photo, fine art and proofingmedia, meets concerns towards changes in the photo and fine art market and presents atphotokina Cologne, September 18th to 23rd, hall 4.1, booth E030/E038 according to theirannual photokina slogan The World Is A Square, their two best fine art papers TeccoPhoto Paper Baryt and Tecco Photo Paper FineArt Rag in square format and with theworld-wide approved Henry Wilhelm Certification for a lifelong durability as well a theirtwo top PE-papers for photography Tecco Photo Paper Luster and Tecco Photo PaperU ltra White as for their popular Tecco Photo Paper Matt.

Market and Target Group Analysis
With steadily increasing popularity of Hipstamatic and similiar smart phone software apartial area of photography has become square again e.g. Instamatic, Hasselblad. Newformats and also programs, like Hipstamatic for iPhone and Android, are offered to bringback retro style for photographers and creatives, absolutely easy-to-use.

Reasons for doing so are numerous First of all a digital break ist taking place in the mindsof users, based on the fact that smart phones have taken over the lower market segmentof the digital camera market to a large extent. Due to the advantages of smart phones interms of quality, flexibility weight and comfort handling, more and more photographersare using their iPhones to take photos, says Uwe Janke, Business Development ManagerPhoto. The conclusion according to Janke Every ordinary person today is capable of easilyproducing high quality fine art prints, supported by PrintApps which are intuitive to use.While it was special to show photos on an iPad at last photokina, it now seems even boring.In contrast, the haptical experience of a printed photo immediately gets attention, saysJanke.

Tecco goes Square Top Papers, TeccoBox and TeccoBooks in Square FormatTecco offers their leading haptical media Tecco Photo Paper Baryt and Tecco PhotoPaper FineArt Rag in square Hipstamatic format 21x21cm. This saves users time andwork, troublesome rework, like cutting, is no longer necessary. The special feature lies in theusability which is very simple.


Tecco More Than Paper
TeccoBox is a modern, hand-crafted collection cassette, which can keep up to fifty photossave. Photographers use them as a high value presentation tool and sales tool to show andoffer art work in a noble packaging. Tecco offers their media in a bundle 50 sheet BarytBTG300 in square format 21 x 21 cm with the new TeccoBox for 50 sheet.

TeccoBooks are suited for a range of applications where it is essential to present art workin a professional and appealing manner. They address markets in which esthetics, impressionand highest quality are of major importance. Amongst them architecture, wedding/marriage,building and living, promotion, art and culture.

On the Fine Art Printing Area, booth B042 in hall 2.2, referring to the motto See Me, FeelMe, Print Me and on Teccos booth E030/E038 in hall 4.1 the different contents of TeccoBooks are presented,

Top Papers with Durability Certification Further Milestone for Fine Art, Photo and Art printThe Henry Wilhelm Certifaction for a lifelong durability is very important for the photoindustry in North America, similiar to the Fogra certifications for the graphic arts industryin Europe.

Furthermore certific
ations like Fogra, SWOP, GraCol 2008 show Teccos commitment towardsstandardization, while FESC and PFC are considered clear commitments towards environmentalprotection and ecologically friendliness of Tecco papers.

Henry Wilhelm, president and founder of Wilhelm Imaging Research Institute WIR, is anexpert referring to research of photo durability. His certifications have a high reputationworld-wide, especially in the U.S.A.About Tecco

For Tecco this marks another milestone After various awards, e.g. EDP Award EuropeanDigital Press Association, best photo papers of the year, co-operations with well-knowncompanies, the setting of norms and standards and much more Tecco was granted a membership in the oldest and most famous photo club in the world, the Royal Photographic SocietyRPS.

The Henry Wilhelm Certification is an essential feature for differentiation to establish Teccowithin the international art market and strengthen their leading position.Today Tecco is seen as innovation leader and trend setter, for photo, fine art and proofingmedia.

From this year on users can inform themselves fast and easy on Teccos new Facebook site.Next to fine art papers Tecco offers the complete product range of different printing mediafor water-based printers roll and sheet and current information referring to topics likeexhibitions, product news, user tips and much more. Users are most welcome to join and askquestions, the Facebook site is the fastest way in communication.

Photo Caption
Visually perceive and haptically feel Teccos photokina highlights on the Fine Art PrintingArea See Me, Feel Me, Print Me, B042 in hall 2.2, and on Teccos booth E030/E038 inhall 4.1.


1st Published 21 September 2012 08:43
last update 06/03/2013 16:15:23



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