swpp.co.uk/news/2012/Corporate
Published 12/12/12

The Hasselblad Masters Awards: Evolution.

One of the most prestigious photographic awards programmes in the world described by one Hasselblad Master as 'like winning a Nobel prize'

hass_master.jpg

Is set for the next step in its evolution. As the curtain comes down on the world-acclaimedMasters Awards Programme 2012 it is already rising again with a 2014 agenda thatincludes two new photo-categories -Project//21 and Underwater. The competitionis also now open to photographers shooting with cameras of 16MP and above,regardless of the camera's brand or format.

What happened in 2012
The names of the eleven 2012 winners selected from 110 finalists and from over 2,500submissions were first revealed at the beginning of the year and their individual workprojects for the special 'Evoke' Masters book project began immediately. These highlyaccomplished photographers have been equipped with the latest Hasselblad equipmentand focused on challenging their own creative boundaries for the project.

The biennial Masters Awards competition is organised to coincide with photokina and inSeptember 2012, in the Boulevard of Competitions area at the Klnmesse, tens of thousandsof visitors to the world's largest imaging trade fair, were entranced by the ultra large seriesof 'Evoke' prints.

After photokina the 2012 three continents Masters Winners 2012 Tour was jam-packed atevery venue; Tokyo, New York, Los Angeles, Berlin and London - before its conclusion inShanghai.

Photographers were invited to test Hasselblad cameras, shoot with a Master in a studioenvironment, engage in a seminar experience and chat with experts at social evening events.


What happens next

Nearly four thousand photographers submitted images by the August 31st, 2012 deadline ina total of twelve categories Fine Art, Landscapes/Nature, Wedding/Social, Portrait, Fashion/Beauty, Editorial, Products, Architectural, General, Wildlife, Project//21 and Underwater.Copenhagen, December 12th 2012

For the first time in the history of the competition Hasselblad has allowed entries fromphotographers who have been active professionals for more than three years and who usecameras of 16MP and above, regardless of brand or format.

Winners of the 2014 awards will have use of Hasselblad equipment for a period ofapproximately four months to create a new set of images for the fourth special MastersCommemorative Book and will receive a trophy at photokina 2014. All winning images willalso be published on the Hasselblad global website and then presented at exhibitionsaround the world.

The internal Hasselblad jury has already begun the process of shortlisting 120 finalists ten photographers in each category.

The finalists will be announced in January 2013 and the public has the chance to vote fortheir favourite image.

www.hasselblad.com/masters


1st Published 12 December 2012 15:01
last update 11/10/2018 11:39:04



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