The Camera Awesome photography iPhone app, launched by leading photo-website SmugMug www.smugmug.com , is taking the market by storm - and is now even turning top professional photographic heads in the UK.
Multi-award-winning Edinburgh-based photographer Trevor Yerbury yerburygallery.com yerburyportraits.com said Now it's going to be easier than ever for casual snappers to create great pictures and possibly even fool people into thinking they are seasoned pros. This app is far more than just a pretty interface - it's a game-changer for the world of smartphone shooters. Some of the pro cameras I have used haven't had features like a level for the horizon or the option to focus in one place and set exposure in another with just a touch.
Anyone with an iPhone can download the free app and start 'Awesomizing' their photographs. A new 'fast burst' shooting option enables users to capture all the sports action at up to 15 frames per second. To create additional stunning effects on an iPhone or iPad there are hundreds of extra filters with textures and frame packs available to buy.
Whether shooting the Olympic 100 metres final, F1 racing or a school sports day, the app products gorgeous photographs. Once captured, that shot of Usain Bolt's split second triumph or Lewis Hamilton's winning lap can be safely archived forever to online photo service SmugMug.
The app also enables users to upload photos directly to their favorite sites including Facebook, Instagram, Picasa, YouTube, Flickr or Photobucket with just one tap. Camera Awesome also boasts a pre-record setting in video mode that captures the action five seconds before you tap the button.
Camera Awesome had more than 4 million downloads in the first month after its launch. Its success is turning the iPhone into the camera of choice for every type of photographer from snapper to expert.
Don MacAskill, SmugMug CEO, said The iPhone is revolutionising photography by empowering us to invent the camera you never knew you always wanted. It only takes a few minutes to realize you're holding the future of photography in your hands. The world will be a better place when everyone has an app worthy of the iPhone camera.
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