swpp.co.uk/news/2013/iPhoneography
Published 21/05/13

New Creative App Defaced Uses Cutting Edge Facial Recognition Technology

Defaced 1.0, the new iPhone App created by London based Apellio, is now available in the Apple App Store.

Apellio's vision was to design an imaginative and fun experience using the advanced facial recognition technology rarely seen in creative apps. Defaced uses a unique two-step process. The first step is to draw and add images to a photograph of someone's face. The second step is to combine your artistic creations with the camera, super imposing them onto people's faces in real time.

Defaced 1.0, the new iPhone app created by London based developers Apellio, combines creative tools with some of the most advanced features of the iPhone, such as facial recognition and augmented reality. This enables users to deface pictures of their friends and distort and enhance what they see through the lens of their camera.

The focus of the App is to allow users to be creative and have fun doing it.


''Rarely do you see an app which allows people to express themselves and be creative, whilst making use of the amazing technologies available on the iPhone,'' said Apellio Creative Director Matt Varughese. ''In Defaced we've created something really unique, fun and creative. People who've used it really love it.''

Defaced uses a unique two-step process. The first step is to draw and add images to a photograph of someone's face. Users can choose from a range of images including haircuts, facial features, glasses and other accessories. The user can also draw using a selection of colours and brush styles and even has the option of zooming in to draw in detail. The second step is to combine the users artistic creations with the camera, super imposing them onto people's faces in real time. Interestingly the app can recognise multiple faces through the camera superimposing the creation on all of them at the same time while tracking their movements.

On the surface its fun, light hearted and simple to use, but underneath it makes use of some very advanced technology. Defaced uses a real-time facial recognition algorithm to recognise faces through the iPhone camera. It then uses augmented reality techniques to distort reality and enhance what users see through the lens of the camera. With smart phones advancing at an alarming rate Apellio Creative Director Matt Varughese believes these technologies are well showcased in Defaced.

''Despite these technologies being used in many serious and important ways it is often not until the general public sees them in a fun and accessible way that they really connect with and understand them.''

Device Requirements
iPhone, iPod touch and iPad
Requires iOS 6.0 or later
10.2 MB

Pricing and Availability
Defaced - Picture the Fun 1.0 is $1.99 USD or equivalent amount in other currencies and available worldwide exclusively through the App Store in the Photo & Video category.

Contact http://www.apellio.com

1st Published 21 May 2013 09:54 Posted by Ben Jones
last update 11/10/2018 11:30:57



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