swpp.co.uk/news/2015/Lens
Published 11/05/16

Canon introducing the world's first AF lens with a built in Macro Lite - the EF-M 28mm f3.5 Macro IS STM

Canon unveils the EF-M 28mm f/3.5 Macro IS STM, a new macro lens for EOS M series cameras.

macro-lite.jpg

Compact and lightweight, the lens offers unprecedented macro capabilities and includes the worlds first built in Macro Lite, removing shadow and darkness. With class leading magnification, the ability to focus on subjects as close as 13mm, and a body weighing just 130g, the EF-M 28mm f/3.5 Macro IS STM is also the world lightest macro lens for mirrorless interchangeable lens cameras. Whether youre shooting your favourite food to share on Instagram, or the beautiful detail of a flower in spring, it is perfect for capturing intricate detail and colour.

The dedicated Macro Lite allows you to bring the lens as close as you need without compromising on light. Used to illuminate small objects up close, it can be controlled by a switch, letting you change the lighting intensity and direction on one or both sides of the Macro Lite, allowing you to create dramatic lighting, while the design reduces shadows cast by both the camera and lens. For photos that show the sparkle of jewellery or the intricate texture of fabric for a fashion blog post, or even close-up portraiture, the lens helps you capture photos worthy of sharing.

More info see Canon's website

Magnify every detail
For one-of-a-kind shots, the lens offers both life-size 1.0x magnification and 1.2x in Super Macro mode. Bringing you closer to subjects and helping you capture intricacy and magnifying minute detail, it can focus up to 13mm. Giving you the flexibility to shoot handheld without camera shake, Canons optical Image Stabilizer - which delivers sharp, blur free shots - when combined with Hybrid IS technology, also corrects angular camera shake, usually seen when shooting macro.

The EF-M 28mm f/3.5 Macro IS STM is the worlds first autofocus lens which is capable of focusing at both infinity and at 1.2x magnification&8308;. As well as exceptional macro performance, the EF-M 28mm f/3.5 Macro IS STM includes a seven blade circular aperture for smooth background blur, as well as a 45mm focal length 35mm equivalent, for the versatility to capture portrait and wider shots on the go, without having to change your lens. For beautiful, smooth movies, near silent focusing from the lenss STM removes the worry of noise interruption as you shift focus and move through scenes.

EF-M 28mm f/3.5 Macro IS STM Key Features

  • Create superb macro shots with unique in-built Macro Lite
  • Get closer to bring out new levels of detail
  • Pin sharp images with Hybrid IS and unique design
  • Compact stylish design thats an ideal match for the EOS M
  • Easily record smooth movies

Pricing and availability
The EF-M 28mm f/3.5 Macro IS STM is available from June with an RRP of £294.99 / 399.99


1st Published 11 May 2016 09:22 Posted by Ben Jones
last update 11/10/2018 11:21:12



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