Published 27/06/17

Hasselblad partners with Fotografiska in Stockholm to open its first Hasselblad branded store

On 30th June Hasselblad will be opening its first own retail store.


The store will be located at Fotografiska in Stockholm, a centre for contemporary photography. The Hasselblad store will be home to a full range of Hasselblad cameras, lenses and products, while encouraging visitors to explore the Hasselblad brand.

Hasselblad and Fotografiska represent and showcase the worlds best photography. The collaboration will enable Hasselblad and Fotografiska to provide access to a full range of Hasselblad cameras, while also sharing their joint knowledge on the expertise and art of photography. The two companies will also partner to host inspirational photography workshops to help develop both amateur and professional photographers skills.

Hasselblad Website

Johan hln, Chief Marketing Officer of Hasselblad, said ''Our cameras were born from a love of photography and we are excited to partner with Fotografiska to spread our passion and inspire a more conscious world through the power of photography. Our new store and workshops represent our commitment to Hasselblad users and our desire to enhance the future of photography.''

Per Broman, founder of Fotografiska, said ''We are honoured to collaborate with an iconic Swedish camera brand like Hasselblad on the opening of its first store. We share the same values and devotion for photography and together with Hasselblads renowned technical excellence and creative vision, we aim to welcome photography enthusiasts around the world. It is a perfect match for our 535 000 guests who visit us every year for inspiration via the very inclusive art form of photography.''

The shop will be located at the entrance of Fotografiska, an international meeting place where everything revolves around photography. The museum has an exhibition space of 2,500 square meters, and features four major exhibitions per year and approximately 15-20 minor exhibitions. Past exhibitions have showcased the work of Annie Leibovitz, David LaChapelle, Anton Corbijn as well as Hasselblad ambassadors Erik Johansson, Hans Strand and Cooper & Gorfer.

1st Published 27 June 2017 13:58 Posted by Ben Jones
last update 11/10/2018 11:21:16

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