Published 29/09/15

LENSpire - The New Photography Platform from ZEISS

LENSPIRE takes communication with customers to a new level


ZEISS proudly presents its new online-platform LENSPIRE. Photographers and interested users can learn about photography, exchange ideas and, most importantly, educate themselves.

Product reviews, background reports and an open dialogue - It's all there on the new photography platform from ZEISS. ''With LENSPIRE, we are pursuing an educational approach by emphasizing a professional dialogue and direct contact between ZEISS-experts and the user as well as between the users themselves,'' says Nicole Balle, the Marketing Manager for the Americas at ZEISS. They will receive up-to-date information on using the products and can engage in discussions while they inspire and motivate each other. The focus is on the theme ''photography as a passion.''

On LENSPIRE, there are six different categories with content to explore Photographic Genres, Spotlight, Ambassadors, Gear, Know-How and Live. ''It's important to us to not only explain different applications, but also to present our ambassadors as mentors and to help users take advantage of their expertise,'' says Balle. LENSPIRE is intended to be a continuously improving platform for ideas and inspiration in the area of photography. ''With LENSPIRE, we are setting new standards and are engaging with our target groups as equals. We would like to have an open dialog with our users,'' explains Dr. Simone Zaha, the Senior Director, Marketing & Communications in the Consumer Optics business group at ZEISS.

LENSPIRE is a platform in English A variety of articles and contributions will also be published online in a German magazine at regular intervals. Users can download the first magazine at the end of the year.

You can find LENSpire here

An Overview of the LENSPIRE Categories

Category Explanation
Photographic GenresPhotographers interpret their work differently. In this category, users will have the opportunity to get to know different areas of application It's a place of inspiration for all photographers.
SpotlightIn ''Spotlight,'' you will be able to have a fun and lively discussion about trends in photography. Here users can share their thoughts in a respectful manner. Questions are most welcome.
The ZEISS Camera Lenses Ambassadors communicate their fascination with photography. Here users can get to know them and their work.
GearThere are countless types of cameras and innumerable adapter solutions. Here ZEISS helps users make the right choice for their equipment.
Know-HowZEISS has been producing camera lenses for more than 100 years. The ZEISS experts would like users to take advantage of their know-how and exchange ideas with them.
LiveIn this category, users find out about all the important news from the World of ZEISS events, online tutorials and webinars.

1st Published 29 September 2015 15:10 Posted by Ben Jones
last update 11/10/2018 11:21:14

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