Taking aim at inefficiencies that slow down the creation process, Adobe (Nasdaq:ADBE) today launched major updates to its flagship Creative Cloud tools and services. The release includes dramatic new features in Adobe’s flagship applications, performance enhancements across Creative Cloud (CC) and exciting updates to Adobe Stock - including deeper integration within CC and the addition of an all-new Premium collection of high-quality stock content. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and filmmakers face every day.
''We have two key goals with this release: saving our customers time and helping them jumpstart their creative engines,'' said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. ''Every creative project starts with a blank page and ends with a vision coming to life. Today’s release of Creative Cloud will help make that journey as fast and productive as possible. From deeper integration of Adobe Stock into the CC experience, to amazing new features like Content-Aware Crop in Adobe Photoshop, this release will expedite the creative process for millions of our customers.''
Today‘s updates mark another step forward in establishing Creative Cloud as the one-stop shop for creative people - providing the best in desktop tools, mobile applications, training and a vibrant marketplace featuring services like Adobe Stock, as well as access to the Behance community that’s now over 7 million strong.
Built Right into Creative Cloud: Adobe Stock Service Offers Best, Broadest Selection
Research from Pfeiffer Consulting confirms that integrating Adobe Stock with CC desktop applications delivers up to 10 times greater efficiency than other stock services*. The expanded Adobe Stock service includes over 55 million royalty-free, high-quality photos, videos, illustrations and graphics, as well as the following new capabilities:
New CC Desktop App Capabilities and Performance Enhancements
Highly anticipated CC features, offering critical time savings and new creative opportunities for Creative Cloud subscribers include:
CreativeSync and Assets: Greater Discoverability, Productivity and Integrated Mobile to Desktop Workflows
The company’s signature CreativeSync technology ensures a user’s files, fonts, design assets and settings instantly appear in their mobile to desktop workflow, wherever they need them. Recently made available collaboration capabilities include read-only Creative Cloud Libraries that provide controlled permission levels while collaborating with teams. The Creative Cloud library serves as a virtual digital style guide for teams to ensure campaigns are consistent and always on brand. Creatives can also delegate permission levels to help manage libraries and files. Also new is an updated Creative Cloud Libraries panel with Search Filters that allow customers to easily search and select video, photo, vector and illustration assets.
New Capabilities Add Value for Global Brands and Agencies
Creative Cloud for enterprise (CCE) enables customers to create, collaborate and deliver content at high velocity - all behind the security of a corporate firewall. Updates to Creative Cloud for enterprise deliver significant new capabilities, including: simplified workflows for creative teams collaborating and exchanging assets, as well as read-only libraries and folders, archiving support for folders and files and versioning capabilities. With today’s CC release, Adobe Stock for enterprise now includes the Premium collection as well as advanced search, flexible payment plans and the ability to track stock images and videos through one unified enterprise dashboard.
Pricing and Availability
Updates to CC desktop apps are now available for download by Creative Cloud members as part of their membership at no additional cost. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises. For pricing details, visit the website below
The Societies of Photographers members can join Adobe's Creative Cloud photogrpahy plan at an exclusive rate.
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