Published 20/06/16

Panasonic showcases 4K Photo in an upbeat and amusing LUMIX advertising campaign

Perfectly suited to compliment the summer season


Celebrating summer, Panasonic is pleased to announce the launch of a new advertising campaign for its award-winning range of LUMIX cameras. Set in a classy beachside resort, with stunning landscape and beautiful sunshine, the new campaign showcases the unique 4K Photo function available on selected Panasonic LUMIX cameras.

Centered on a cool young boy, the advert follows how he confidently and cheekily springs off a diving board, and for a split second adopts a leisure dive. Highlighting the 4K photo feature, his Mum is filming the action on her LUMIX GX80 and is able to flick through the video footage and select the miraculous shot and save the image.

The advert shows how the image has become a masterpiece in the family home, holding pride of place in the centre of the wall. In a fun and jovial manner, the advert highlights how the 4K photo allows users to capture the most unmissable opportunities with exact precision and accuracy, making memories to last a lifetime.

The advertising campaign produced by creative agency Brave, debuts on TV on 16th June and will run for four weeks in the United Kingdom. The integrated campaign includes Video On Demand (VoD), as well as an array of online advertising, comprehensive point of sale and social media.

To learn more about the Panasonic campaign or to watch the full advert, please visit the Panasonic YouTube Channel

Panasonic YouTube Channel

1st Published 20 June 2016 09:50 Posted by Ben Jones
last update 11/10/2018 11:18:19

The Societies of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
You have 123 days until The Societies of Photographers Convention starting on Wednesday 22nd January 2020


Award winning digital fine art & photo inkjet papers