Caws, who has spent over 35 years in the imaging industry, will take over as sales director at the Bowens HQ in Colchester, Essex, with immediate effect.
After beginning his career as an apprentice at a photo retail store, Caws went on to buy the business before later selling it and moving to Agfa to work with leading photographers and prolabs. He then moved to Calumet and worked in distribution management and later Interfit Photographic, before launching his own commercial consultancy.
He said: ''I have worked with Bowens inventory for many years as a distributor - so I am very familiar with the products. The photokina launch of groundbreaking Generation X lines, under the umbrella of the highly proactive and forward-thinking Aurelius management, makes this a very exciting time for this legacy lighting company and a signature moment for me.''
He added: ''Bowens enjoys a loyal following with photographers across the globe and the brand has never been better placed to grow in all its markets. I am thrilled to be heading the sales operation as we begin the roll-out for Generation X and successive cutting edge products from our exceptional R&D team in coming months.''
Eugene Ciemnyjewski, Bowens’ general manager said: ''There is no doubt that Terry has ‘guru’ status in this industry with his peerless 35-year record of exemplary service and commitment across all key commercial disciplines. We are delighted to have him on board heading our sales function at such a significant moment in the company’s history.''
Caws succeeds former interim sales and marketing director Alan Walmsley.
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