Anthropics Technology announced today that its retouching software PortraitPro 15 has been named ''Best Software'' in The Society for Wedding and Professional Photographers (SWPP) trade awards. This prestigious industry award honours best photographic products and businesses, as voted by photographers. The latest ''Best Software'' trophy was added to PortraitPro’s array of awards and excellent editorial reviews at The Societies’ awards dinner at the 2016 London Photographic Convention. PortraitPro photo-editing software has established itself as the industry-leading retouching tool and has received 12 SWPP trade awards over the last few years.
PortraitPro is the world’s first intelligent, user-friendly face retouching software. It has now set the standard for innovation and creativity in portrait retouching. Trained in human beauty, PortraitPro enhances every aspect of a portrait for beautiful results in seconds. The software fits in with any creative goal - from subtly tidying up graduation or wedding photos to providing full magazine front cover photo touch-up. It makes photographers’ creative vision come alive without the extensive learning or financial investment required by conventional software.
''We are delighted that photographers once again named PortraitPro 15 as the industry’s top software. Winning in The SWPP’s ''Best Professional Software'' category shows that PortraitPro continues to be the best in class, and that it makes photographers’ retouching workflow quicker and easier,'' says Marina Wainwright, General Manager, Anthropics Technology. ''We are committed to equipping photographers with retouching productivity and efficiency tools so they can achieve their creative goals effortlessly.''
The company now plans to continue developing its photo-editing technology, grounded in world-leading scientific research in human appearance. The latest release of PortraitPro (v15) includes make-up, relighting, face sculpting, and wide-angle lens (selfie) correction for complete creative control. It has enhanced capability to automatically detect the face, age and gender, retouching the photo in just seconds, and all the results are adjustable. An extensive range of customisable presets is on hand to reduce retouching time to a click of a mouse. Over 500,000 photographers around the world use PortraitPro.
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