swpp.co.uk/news/2016/Lens
Published 15/08/16

SP 85mm F1.8 Di VC USD wins ''European DSLR Lens 2016-2017''

Tamron lens wins EISA Award for 11th consecutive year

tamronsp85mm.jpg

Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces that its SP 85mm F/1.8 Di VC USD), the world’s first* fast-aperture lens with VC (Vibration Compensation) for full-frame DSLR cameras, has won the EISA Award for European DSLR Lens 2016-2017.

*For 85mm F/1.8 fixed focal lens for full-frame DSLR cameras (As of January, 2016. Source: Tamron)
The Sony mount model does not include VC since Sony DSLR bodies include image stabilization functionality. The name of the Sony mount model is ''SP 85mm F/1.8 Di USD (Model F016)'' without the VC designation. The launch date of the Sony mount model will be announced at a later date.

Excerpt from the Award of the EISA Jury
The Tamron SP 85mm F/1.8 Di VC USD sets new standards of performance for a short telephoto portrait lens. It’s the first of its type equipped with optical image stabilization, allowing the photographer to use shutter speeds up to 3.5 stops slower than usual. Optical performance is enhanced by the use of Low Dispersion and Extra Low Dispersion glass elements to minimize chromatic aberrations, and the barrel is also sealed against dust and moisture. The optical design strikes a perfect balance between sharpness at the point of focusing and producing a soft natural effect at the background, making it a perfect lens for portrait artists.

About the EISA Award
The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video, In-Car Electronics and Mobile devise categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 22 countries review and vote determine the leading products on the market.

Tamron Lenses that have received the EISA Award
The receipt of this prestigious award marks the 18th year Tamron has won an EISA Award, and the 11th consecutive year since 2006.

eisatamron.jpg

Year Awarded Product Name
1992-1993 SP AF35-105mm F/2.8 Aspherical (Model 65D)
1993-1994 AF28-200mm F/3.8-5.6 Aspherical (Model 71D)
1997-1998 SP AF90mm F/2.8 MACRO (1:1) (Model 72E)
1999-2000 AF28-300mm F/3.5-6.3 Aspherical (IF) MACRO (Model 185D)
2000-2001 AF28-200mm F/3.8-5.6 Aspherical-IF Super Ⅱ (Model 371D)
2002-2003 AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical (IF) MACRO (Model A06)
2003-2004 SP AF28-75mm F/2.8 XR Di LD Aspherical (IF) MACRO (Model A09)
2006-2007 SP AF17-50mm F/2.8 XR Di Ⅱ LD Aspherical (IF) (Model A16)
2007-2008 AF18-250mm F/3.5-6.3 Di Ⅱ LD Aspherical (IF) MACRO (Model A18)
2008-2009 AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical (IF) MACRO
2009-2010 AF18-270mm F/3.5-6.3 Di Ⅱ VC LD Aspherical (IF) MACRO (Model B003)
2010-2011 SP 70-300mm F/4-5.6 Di VC USD (Model A005)
2011-2012 18-270mm F/3.5-6.3 Di Ⅱ VC PZD (Model B008)
2012-2013 SP 24-70mm F/2.8 Di VC USD (Model A007)
2013-2014 SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)

SP 70-200mm F/2.8 Di VC USD (Model A009)

2014-2015 16-300mm F/3.5-6.3 Di Ⅱ VC PZD MACRO (Model B016)

SP 150-600mm F/5-6.3 Di VC USD (Model A011)

2015-2016 SP 15-30mm F/2.8 Di VC USD (Model A012)
2016-2017 SP 85mm F/1.8 Di VC USD (Model F016)

Contact https://www.intro2020.co.uk/

1st Published 15 August 2016 08:39 Posted by Ben Jones
last update 11/10/2018 11:18:15



The Societies of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
You have 331 days until The Societies of Photographers Convention starting on Wednesday 20th January 2021

News

Fast and intuitive, PortraitPro intelligently enhances every aspect of a portrait for beautiful results.