Published 11/08/16

Xrite to Demonstrate Colour Accurate Workflows for Photographers and Filmmakers at Photokina 2016

Meet the Xrite experts, watch live product demonstrations and discover solutions for achieving endtoend accurate colour in photography and filmmaking.


XP Distribution, the specialist distributor for XRite’s range of colour management products aimed at photographers and filmmakers, has today announced their attendance at Photokina 2016. Photokina is the world's leading trade fair for photo and video, hosted in Cologne, Germany. Following their successful 2014 attendance, XRite will return to Hall 4.1, Stand J029 from 20 th to 25 th September, to demonstrate solutions for achieving accurate colour in both photo and filmmaking workflows.

Meet the XRite Experts
XRite experts will be on hand throughout the event to offer visitors colour workflow advice, showing how easy colour management can be through live product demonstrations. Photographers and filmmakers looking to perfect their colour workflow can find expert advice from capturing to viewing colour, all the way through edit and print.

Interactive Video Area
XRite, with the support of their partner Atomos, will be featuring an interactive video area. The XRite experts will be demonstrating the benefits of a good video colour workflow, inviting visitors to shoot live video and interact with XRite’s new ColorChecker Video targets and i1Display Pro monitor calibration.

Featured Products
XRite will be showcasing their full range of colour management products, covering all photographers and filmmakers’ needs, from capture to view to edit to print:

Capture - XRite will be presenting their full line of ColorChecker solutions, including ColorChecker Passport Photo and ColorChecker Classic, the trusted original crossindustry standard for camera profiling and visual analysis, which celebrates its 40th anniversary this year . Visitors at Photokina will also be able to learn first hand about the newest award winning ColorChecker Video targets designed specifically for the filmmaker.

Edit - From entry level to pro, XRite will demonstrate the importance of consistent colour onscreen with the ColorMunki Smile and ColorMunki Display, as well as the Professional’s Choice, i1Display Pro.

Print - Utilizing industry standard i1Pro Solutions and the ColorMunki Photo, experts show the process of matching display to print for repeatable output.

XRite Competition
As part of the 40 th anniversary celebration of the ColorChecker Classic, visitors to the XRite stand can enter to win a fiveday, allinclusive workshop with Coloratti, Frank Doorhof, in the Netherlands. The winner will be announced in December 2016.

The prize:
A 5 day residential photographic workshop with Frank Doorhof in the Netherlands
Workshop sessions including model shoots, editing master classes and location shoots
Return flights to the Netherlands
All accommodation and food provided
Worth approximately £5,000

To enter, simply visit XRite on Stand J029, or visit the website for more information.

Contact http://www.xritephoto.eu/frank

1st Published 11 August 2016 14:52 Posted by Ben Jones
last update 11/10/2018 11:18:13

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