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Published 25/09/18

Company of Innovation and Challenge - Samyang Optics Participates in Photokina 2018

Total Imaging Solution Company Opening New Era in Image Lens Building on Its Long-established Fame in Photo Lens

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Samyang Optics a global leading optics manufacturer, participates in Photokina 2018, an international photo and image exhibition held in Cologne, Germany, from September 26 to 29. Samyang is the only Korean company participating in the exhibition in a row following on from 2016, strengthening its brand position in the global market and proving superior optical performance with a broader range of product lines by providing customer experience of various new products.

Continued Reputation of MF in AF Market
Photokina 2018 is the world’s largest photo and image exhibition, which is held 150,000 m2 venue and where about 1,000 companies from about 42 countries participate. It is expected that over 190,000 visitors from about 133 countries will attend. During its participation in 2016, Samyang Optics successfully introduced two new types of AF lens to consumers, and now it has recently launched the AF 14mm F2.8 F for Nikon mounts, forming an AF lens lineup for major cameras such as Canon and Nikon following Sony, and expectations are high on its lens products.

In particular, in developing AF lenses in 2016, the company used a two-track strategy with its Tiny Prime Lens series, which emphasizes portability and ease of use, and the high-performance and high-quality Fast Prime Lens series, expanding its position in the rapidly changing imaging market.

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Developing Specialty in Optics to Become World’s Best Technology with Accumulated MF Technology
Since its establishment in 1972, Samyang Optics has made its Manual Focus lenses with an outstanding resolution as its main product, and by launching six new products on average annually, it is recognized as a company of innovation and challenge in the global optics world. While diversifying product lineups with AF lens lineups aiming at the mass market, it is ceaselessly exerting efforts in developing the premium lens lineup XP series, which integrates its MF lens optical technologies that have been accumulated for 40 years. Through these XP products, the company provides brand experience that enables users to demonstrate their unique sensitivity and creativity through manual lenses.

Innovation with Cine Lens XEEN Following VDSLR in Video Lens
Following its VDSLR lenses exclusive for video, based on MF technology, with its cine lens XEEN, Samyang Optics is growing into a total imaging solution company. XEEN creates an excellent picture with X-coating Technology, which has been newly designed to create a cinematic look, and for this it is recognized as a lens that can realize beautiful colors and images that maximize the users’ creativity. This is also known as the lens that is patronized by the globally renowned movie directors Shane Hulburt and Steve Gainer, and Joseph Kahn, the director of Taylor Swift’s music video.

It is hard to find a global optics manufacturer that develops and produces not only MF and AF interchangeable lenses for photo cameras, but also cine lenses for experts of cine cameras. This is because it is not easy to appropriately respond in different fields with different characteristics, and one of such handful of companies is Samyang Optics, a total imaging solution company that will open a new era in video lens, building on its achievement in photo lenses.


1st Published 25 September 2018 11:35 Posted by Ben Jones
last update 11/10/2018 11:16:06



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