swpp.co.uk/news/2017/Camera Accessories
Published 02/10/17

Gitzo: frame the extraordinary

In its centenary year, presenting the new brand strategy

Gitzo, a pioneer brand in some of the most advanced, revolutionary technologies for professional camera equipment celebrating its centenary this year, is announcing the evolution of its brand strategy establishing a new paradigm combining technical perfection, iconic design and transcendent functional art.

From 1917 onwards Arsène Gitzhoven was successfully producing cameras, cable releases, shutters and filmpack frames until the 50s, when he took the opportunity to create a new piece of photographic equipment: tripods. After one hundred years the brand has preserved its undisputed prestige and continues to be the benchmark for premium quality products, sharing the passion for precision and perfection and inspiring photographers to develop their full potential.

Gitzo stands for the best photography and it is grounded in strong core values of innovation, perfection, integrity, premium quality and craftsmanship. For the past 100 years Gitzo has been the choice of professional photographers, looking for the best quality and performance to accomplish their mission and engage promising amateur photographers, aspiring to reach the next level. Perfectionist, talented, passionate, creative minds that rely on their equipment for expressing their vision.

In line with the core brand values, Gitzo celebrates the 100 year anniversary and projects the brand into the future enlarging the product portfolio, introducing three pioneering new product collections.: two Limited Editions of Traveler Tripod which are state-of-the art in terms of technology, available in a limited and numbered series, a new Fluid Gimbal Head specifically developed for birdwatching and wildlife application and a brand new family of top quality leather camera bags.

In recognition of its excellent history, eleven of the most important international names in the world of photography have joined the brand: Joe McNally, Harry De Zitter, Daniel Kordan, Bill Frakes, Chris Burkard, Tim Laman, Qianli Zhang, Mitsuo Suzuki, Franso, Danny Green, Tobi Shinobi. These professionals have chosen Gitzo for its capacity to meet perfection and combine tradition, innovation and expertise in its thrilling products that aim at breaking the boundaries of possibility.

The renewed brand strategy translates into a comprehensive marketing strategy which includes a brand communication campaign based on the compelling concept ''Framed on Gitzo. Frame the extraordinary, use the extraordinary.'' Few words carefully chosen to draw consumers’ attention to the crucial role of Gitzo for photographers, inspiring the emotional value of the brand as well as the unrivaled quality. The images of the campaign have been created by Gitzo ambassadors, exclusively, with a specific assignment which gave them the freedom to express what the extraordinary means to them and it is reflected in pictures which captured the mastery in different, unique photographic styles. The campaign has been implemented for the web, point of sales, print advertising, while the concept plays a central role in the new packaging studied deliberately to convey the brand values and the elegance of each and every Gitzo product.

To discover more on Gitzo’s brand, visit the website below

Contact https://www.manfrotto.co.uk/gitzo

1st Published 2 October 2017 15:29 Posted by Ben Jones
last update 11/10/2018 11:16:03

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