Published 19/04/17

Instax Square Sq10 - The First Square Format Hybrid Instant Camera

Synergy of digital imaging technology and the existing instax system enables greatly improved photographic image quality and image editing / processing before printing


FUJIFILM Corporation (President: Kenji Sukeno) today announced that it will release the instax SQUARE SQ10 ("SQ 10" ), the first hybrid instant camera with the new square format film "instax SQUARE Film" on May 19, 2017. The SQ 10 is the first hybrid camera within its range equipped with a digital image sensor and digital image processing technology, which enables greatly improved photographic image quality and image editing / processing before printing. This new system takes the image quality of instax to the next level and allows photographers to add a creative, artful edge to their photography with intuitive interface designed especially for the SQ10.

Seeing an opportunity to provide photographers with more occasions than ever to use instant cameras equipped with new technologies, Fujifilm decided to create a brand new device fully dedicated to the SQUARE format. The improved image-capturing functions of the SQ10 give this latest addition to the instax range unrivalled levels of control and ease of use. The SQ10 will now allow photographers to effortlessly capture a wealth of different scenes with perfect control.

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Highlights of the instax SQUARE SQ10

1. Improved image quality that transforms the everyday into a work of art
The SQ10 is the first instax camera to be equipped with a digital image sensor and image processing technology. These technologies enhance the camera’s ability to take brighter photos in low-light conditions (e.g. indoor and night scenes) and close-up shots from a distance of up to 10 cm with new functions such as automatic exposure control, human detection, and auto-focus.

2. Creative photographic expression with various image editing features
A dynamic range of photographic expression is made possible by combining the three main functions of the ten striking filters with different effects, the dramatic vignette control which can adjust the light intensity at the periphery of the image, and brightness adjustment. Users can either set the functions to be used in advance or after shooting.

3. Easy-to-use and intuitive user interface
The integrated operation dial and buttons on the back of the camera, and the graphic interface which directly displays the image editing status in the LCD monitor enable the SQ10 to realize simple and intuitive operability throughout editing, processing and printing.

Since instax cameras were originally launched in 1998, they have proved extremely popular with users all over the world, with cumulative shipment volumes reaching over 25 million units. This has made instax the leader of the world’s instant photography market over the past several years.

Fujifilm is committed to offering new products and services that meet various consumer needs by leveraging innovative technological advancements. The company is also dedicated to enhancing the enjoyment of photography worldwide, and encouraging users to experience the value of shooting, preserving, displaying and gifting photo images that deliver the message of ''enrich your life with photographs.''

1st Published 19 April 2017 09:28 Posted by Ben Jones
last update 11/10/2018 11:16:02

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