swpp.co.uk/news/2018/Software
Published 17/08/18

Over 40% of photographers believe they have only a 'basic' knowledge of colour management

Datacolor, a global leader in colour management solutions, has conducted a colour management survey for photographers across the UK and France.

datacolor-logo.jpg

The survey, which received over 400 responses, captures a snapshot of the photography community and details insights into how colour management is incorporated into their workflow and their opinions of the improvements it has on the quality of their work.

The survey reveals the following insights:

  • 63% of participants use a standard monitor when editing photos
  • 85% of photographers edit their picture in RAW until they’re happy with them
  • Over 70% use desktop computers to edit their photos
  • 65% of participants have experienced disappointment with colour reproduction when using a print service provider
  • Over 40% of participants disclosed they only have ‘basic’ knowledge of colour management, with only 15% believing they have good knowledge

From the results, it’s apparent photographers may need a greater understanding of colour management and product knowledge. This can be helped with the launch of Datacolor’s new ‘Spyder5 eBook: Color management can be easy’. This six-chapter guide provides practical advice to help any photographer or videographer understand colour management, from the basics to the advanced. And those who download the eBook will also receive 20% off the Spyder5PRO and Spyder5ELITE.

The eBook’s first chapter, ‘Understanding Digital Color’, is now available for download from the Datacolor website.

Datacolor website

Print service providers delivering disappointment for over two thirds of photographers

With 65% of participants experiencing disappointment with colour reproduction when using a print service provider, it’s clear a knowledge of colour management is essential to save photographers time and money.

In addition to their free guide, Datacolor have also teamed up with FUJIFILM Fotoservice Pro to offer customers an exclusive discount. Customers can receive a one-off 50% discount on a premium print product when they purchase a qualified Spyder product.

The offer is valid until December 31st 2019 for Spyder purchases both online and in retail stores for the Spyder5EXPRESS, Spyder5PRO, Spyder5ELITE, Spyder5STUDIO Spyder5CAPTURE PRO and SpyderCHECKR.
For further information about the FUJIFILM offer, take a look on our website.


1st Published 17 August 2018 10:57 - Posted by Ben Jones
last update 19/09/2018 10:17:12



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