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Published 25/01/07

2.5 Million Photo Books and Calendars in Two Months: Leading Photofinishers Print Record Volume Using HP Indigo Presses

HP today announced that more than 2.5 million photo books and calendars were printed worldwide on HP Indigo presses during the 2006 holiday season(1)

With more than 240 HP Indigo presses installed at customer sites producing photo specialty products around the world, HP Indigo customers produced more than 7 million photo books and calendars, totalling approximately 440 million digital photo pages, during the 2006 calendar year.

''This recordbreaking holiday season reflects the fact that HP Indigo technology, which offers the industry's highest image quality and unsurpassed reliability, is the preferred digital publishing solution in the photo specialty market, answering customers' needs even in peak production times,'' said Alon BarShany, vice president and general manger, Indigo division, HP. ''As one of the fastestgrowing segments of the digital printing industry, we expect greater growth in 2007 by continuing to add value in present and future technologies for the creation of photo merchandise products.''

Photofinishers see continued value, as well as high quality, as key motivators for selecting HP Indigo digital presses in a photography market fuelled by digital transformation. Endtoend solutions enabling streamlined, consumerdriven design, optimized workflow, and efficient binding for photo applications enhance the opportunity firms photo printers can gain with their HP Indigo digital press investment.

The preferred digital press solution of leading photofinishers worldwide


HP works with many of the worlds leading photofinishers to provide them with the tools and resources to capitalize on the growing opportunities that photo merchandise printing offers. Consumers wanting to transform personal digital photographs into meaningful printed products drive this growing demand.

PMA, the leading association for the photo industry, forecasts that the market is expected to more than double in size in the next two years and is approaching 1 billion in sales2.

The digital photography revolution has led to new uses for images, creating new direction and great opportunities in the photo merchandise market, said Gary Pageau, Group Executive, Content Development and Strategic Initiatives, Photo Marketing Association International. Meeting demand for photo books, calendars, cards and other products will be one of the most significant revenue opportunities for photofinishers in the near future.

HP Indigos customer list for photo merchandise production continues to expand with multiple presses at U.S. firms such as photofinisher District Photo, Beltsville, Md., as well as at onetoone marketing and photo services providers RR Images, Phoenix, Ariz. and Rastar, Salt Lake City. Leading international photo merchandise firms with HP Indigo presses include photo retailer Bowie Castlebank, Glasgow, Scotland photofinisher CeWe Color Holding AG, Oldenburg, Germany photo book and yearbook firm Embassy Digital, Oakville, Canada and online retailers Harrier, Newton Abbot, UK, Hofmann, Valencia, Spain, and Photoways, Sartrouville, France.

The HP Indigo presses 5000 and w3250, along with specialized digital front end, software and media for the photospecialty market, enable imaginative, personalized, highvalue products that are both affordable to the customer and profitable for the PSP. Additionally, later this year, HP will begin offering sixcolour photo merchandise imaging, adding new Light Cyan and Light Magenta inks to the traditional CMYK colour set for smoother skin tones and tone transition as well as enhanced overall photo quality.

A brochure on photo merchandise printing with HP Indigo presses can be downloaded here.


1st Published 25 January 2007 13:14
last update 09/03/2017 10:08:46



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