Published 17/06/09

Bowens launches its own ‘Chinese takeaway

Litebook magazine now available in mandarin


In a lighting industry publishing coup Bowens has launched a Chinese edition of its widely acclaimed Litebook magazine.

The Essexbased lighting company first unveiled Litebook a year ago, as a free guide to lighting techniques, products and services in both hard copy and online pageturning formats.

Explained Robert Cook, Bowens marketing director We launched Litebook last summer just as many other organisations were sidelining their own customer magazines due to the encircling economic gloom.

But as we celebrate the magazine's first birthday we are also announcing our decision to publish a Chinese edition in both Shanghai and Beijing, where our Britishbuilt Bowens products are enjoying phenomenal success

We now print over 60,000 copies in total, which are distributed via Bowens dealers and inserted into leading photographic titles in the UK, Europe and the USA and the digital version can be seen on our website at www.bowens.co.uk.

He added Litebook comprises over 70 high quality featureled content, supported by latest product news and services and pagination has grown by 80 over the first year of publication.

Subscription is free and all subscribers are automatically entered into all our competitions to win new lighting equipment.

Further information Trevor Lansdown at Wordengineers 01206 241575

Email infowordengineers.com

June 2009

1st Published 17 June 2009 10:41
last update 09/03/2017 10:08:47

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