01/02/08
Giving photo enthusiasts the freedom to take more pictures and shoot more video,
SanDisk Corporation today increased both capacities and speeds in its SanDisk
Ultra II line with the introduction of 32Gb and 16Gb SDHC cards and an 8Gb SDHC
Plus card. The announcement was made at the photo industry’s PMA 08
International Convention here.
Ideal for today’s camcorders and point-and-shoot digital cameras that can record
both video and still images, the cards offer faster read and write speeds of
15Mb per second (15Mb/sec), up from previous speeds of 10Mb/sec read and 9Mb/sec
write in the SanDisk Ultra II line.
“As cameras offer more megapixels and as new high-definition record-to-memory-card’camcorders
are being introduced, the image sizes and files get bigger, requiring higher
card capacity,” said Susan Park, senior product marketing manager for SanDisk
Ultra II cards. “Cameras also are increasingly used for recording video clips,
which demand even more memory and capacity. These mega-capacities in our SanDisk
Ultra II line give users the worry-free ability to capture thousands of their
memories and hours of HiDef video on a single card, while the faster write speed
can reduce the time between shots and the faster read speed reduces time spent
waiting to copy those images to a computer,” she added.
The 32Gb Ultra II SDHC card, which is the industry-leading capacity and will be
the highest capacity consumer flash memory card that SanDisk produces, will be
able to store more than 8,000 high-resolution pictures or up to 40 hours of
video. A SanDisk MicroMate USB 2.0 Reader is packaged with the 32Gb and 16Gb
cards, giving users a one-stop solution for capturing, storing and transferring
their images.
Beyond speed and capacity, the 8Gb SanDisk Ultra II SDHC Plus offers both SD and
USB functionality in one card. Designed with SanDisk’s unique, patented Hinge
Lock technology, the card may be inserted into a USB port on any computer. This
two-in-one SD-plus-USB feature eliminates the need to carry cables or card
readers to transfer photos and videos from cameras. Despite its small size, the
hinge is sturdy – having survived more than 10,000 open-close cycles in
SanDisk’s durability testing.
Pricing and availability
The 32Gb SanDisk Ultra II SDHC card with MicroMate USB 2.0 Reader has a
manufacturer’s suggested retail price of $349.99. The 16Gb card with reader has
a suggested price of $179.99, and the 8Gb SanDisk Ultra II SDHC Plus card has an
MSRP of $99.99. The 16Gb and 8Gb cards are expected to be available worldwide in
March, with the 32Gb slated for shipping in April.
For more information on SanDisk’s entire line of award-winning memory cards for
the professional to the avid weekend photographer, visit the website. http://www.sandisk.com./
The SWPP 2008 Convention was an outstanding success,
we have 95 days to get ready for the 2009 convention - which starts on January 14, 2009
Photo Quote: You can find pictures anywhere. It's simply a matter of noticing things and organizing them. You just have to care about what's around you and have a concern with humanity and the human comedy. - Elliott Erwitt