Lowepro Acme Made

Market leaders of innovative, protective gear for imaging and technology align to expand offerings.

Lowepro, the leading worldwide provider of protective cases and backpacks for imaging and technology products, and Acme Made, a brand specializing in innovative designer business cases, totes, laptop cases and accessories, today announced that they are joining forces. DayMen Photo Marketing LP (DayMen), the owner of the Lowepro brand, is acquiring Acme Made as a complementary brand of protective cases targeted to a more upscale consumer.

"We are extremely excited about adding Acme Made as a sister brand to Lowepro," said Gilbert Roberts, CEO of Daymen. "This acquisition will enable us to expand the DayMen brand portfolio to include premier-level products that are considered the 'must-have' bags for design- conscious laptop users.

Acme Made is credited with helping establish the category of designer laptop cases when it debuted in 2002. The company's products have a distinctive look derived from clean, architectural styling, use of designer textiles, and innovative high-tech materials to create design-forward products supporting their positioning of "designed protection". In addition to its signature line of bags and accessories, Acme Made further aligns with Lowepro in its offering of modern cases for digital cameras, smart phones and Apple iPods. Acme Made products are sold in a variety of channels worldwide, including high-end department stores, such as Bloomingdales; trendy upscale boutiques like Fred Segal in Hollywood, Composition in Denver and Stitch in Chicago; as well as in fine luggage stores, such as Flight 001, and Per Tutti of New York.

"Lowepro and Acme Made are a perfect match on so many levels," said Kirk Thornby, owner & co-founder of Acme Made. "Both companies are concerned with finding new ways in which to carry the sometimes cumbersome, but essential, components of today's digital lifestyle. Lowepro is synonymous with the protection and access of digital imaging equipment, and its reputation for high quality and design is unrivaled. Acme Made are equally known for their ability to design bags that are ultra-stylish and highly functional. Together, Lowepro and Acme Made will reach a remarkably broad audience of technology users, but will always align on one central goal: the development of innovative and practical products that meet the needs of today's modern lifestyle."

By combining operations, the companies will also be able to further their commitment to the environment by increasing overall efficiencies and dedicating resources to creating new premium product lines with less environmental impact.

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