Adobe Fundamentally Changes Economics of Publishing on iPad For Single Edition Content

05/10/11

At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq:ADBE) announced Adobe Digital Publishing Suite, Single Edition allowing freelance designers and small design firms to publish interactive content created with Adobe InDesign CS5.5 software on Apple iPad. With a breakthrough fee of just US$395 per application, Single Edition offers an affordable and flexible end-to-end workflow for designers to publish a single-issue application for sale or distribution through the Apple App Store. Without writing a single line of code, designers can now use their existing skills and workflows to create an application for the iPad, saving on development costs while allowing them to maintain complete creative control.

Single Edition allows users to publish single-issue content such as a brochure, highly-visual book, annual report or personal design portfolio as an application for the iPad. As an extension of the Digital Publishing Suite line, Single Edition enables users to leverage Creative Suite 5.5 workflows to create an application for the iPad. This gives freelance designers access to many of the same creative and publishing technologies that leading publishers, such as Condé Nast, have used to reinvent their publications for delivery on tablet devices.

“Adobe is dramatically impacting the economics of publishing on iPad,” said Todd Teresi, vice president and general manager, Media Solutions, Adobe. “Adding Single Edition to the Digital Publishing Suite family shows Adobe’s commitment to making digital publishing available to businesses of all sizes – from freelance designers to small design firms to large global publishers.”

The Digital Publishing Suite family which now includes Single Edition is used to publish content beyond traditional magazines and newspapers. With more than 700 titles published with the Enterprise and Professional Editions of Digital Publishing Suite currently in market, organizations are quickly seeing the value of content on tablet devices and are expanding the range of published materials. Sales tools, brand and customer engagement materials, merchandising deliverables, employee communications and corporate collateral published to tablets drives greater business value for organizations and opens new revenue opportunities. Combined with the power of Adobe Creative Suite 5.5 software, Digital Publishing Suite lets designers work with a familiar toolset while maintaining complete control over the design, publishing and monetization of tablet apps.

“Working with Adobe InDesign and Digital Publishing Suite allowed us to turn our print catalog into a rich, interactive digital magazine without disrupting our existing workflow,” said Gary Higginbotham, director of marketing, Alan Mascord Design Associates Inc., a Portland, Oregon-based residential design firm. “With Adobe Digital Publishing Suite, Single Edition, it’s even simpler for a small business to reach out to customers in exciting, affordable ways.”

Today’s announcement, made at Adobe MAX 2011, accompanies other Digital Publishing Suite news including an announcement that WoodWing Software joins other editorial workflow vendors to fully embrace Adobe’s industry-leading Digital Publishing Suite and offer it as the platform of choice for tablet based output (see separate release).

Pricing and Availability
Single Edition for iPad is expected to be available for purchase through www.adobe.com at the end of November 2011. From InDesign CS5.5, users can publish through Single Edition to the iPad for US$395 per application. Single Edition will support additional tablet platforms later in 2012. For more details on Single Edition, Professional Edition and Enterprise edition pricing, visit the Digital Publishing Suite buying guide.

Distribution of tablet applications is subject to the terms and conditions, including any associated fees of the applicable app store or marketplace.

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