Leica Camera AG and Hermès Paris unveil LEICA M7 Edition ‘Hermès’

16/11/09

Two exclusive limited edition cameras with stunning leather finishes in orange and étoupe

16 November 2009: Leica Camera AG has today announced a very special limited edition of its classic 35mm rangefinder system camera: the LEICA M7 Edition ‘Hermès’. As the successor to the ‘LEICA MP Edition Hermès’ launched in 2003, this is the second series of cameras created in co-operation with Hermès, the Paris-based company renowned throughout the world for its exclusive products.

The strictly limited LEICA M7 Edition ‘Hermès’ comes in silver chrome with a choice of two striking calfskin leather finishes – orange and étoupe – supplied by Hermès. Just 100 of each colour will be made available, and each individual camera will have a special sequential serial number between 001/200 and 200/200.

To complement the design of the camera, the special LEICA M7 Edition ‘Hermès’ set includes a silver anodised LEICA SUMMILUX-M 35 mm f/1.4 ASPH. wide-angle lens, a matching classic round lens hood in silver anodised metal – manufactured specifically for these models – and a LEICAVIT M rapid winder in silver chrome. A real leather carrying strap, handcrafted by Atelier Hermès to match the colour of each camera, provides the finishing touch. Each set is delivered in a linen-covered, silk-lined box.

The LEICA M7 Edition ‘Hermès’ camera has a number of distinct features compared to the standard LEICA M7 model. For example, the top plate is engraved with the Leica name in classic script: the red Leica logo has been omitted to preserve the colour harmony of the leather covering. All control elements of the LEICA M7 Edition ‘Hermès’ have been manufactured exclusively in metal, and the back of the camera is finished in silver chrome. Furthermore, the red colour of the engraved AUTO and 7 settings on the shutter speed dial has been replaced by the specific shade of the camera’s leather. The technical specifications of the special edition set are otherwise identical to the standard model. Full details on the LEICA M7 can be found at: http://uk.leica-camera.com/photography/m_system/m7/

The LEICA M7 Edition ‘Hermès’ will be available in the UK from December 2009 from authorised Leica dealers including the Leica Store Mayfair www.leica-storemayfair.co.uk at a suggested retail price of £8,550.

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