Exquisite design, leading quality - Canon unveils new PowerShot and IXUS models

07/02//11

Canon today launches five stunning HS System cameras across its acclaimed PowerShot and IXUS ranges, fusing leading imaging quality, incredible performance and stand-out style.

New to the PowerShot range are the PowerShot SX230 HS and PowerShot SX220 HS - the perfect cameras to take on your travels, with the PowerShot SX230 HS featuring both GPS tagging and logging functionality.

Joining the IXUS range today is the IXUS 310 HS, which offers an enhanced intuitive touch interface and an ultra-wide angle 24mm lens with a bright f/2.0 maximum aperture. The IXUS 220 HS, featuring an ultra-wide 24mm 5x optical zoom lens in a stunning, slim design, and the chic entry level IXUS 115 HS completes the line-up. These cameras introduce a series of exciting features across the range, including Full HD movies, high speed shooting and outstanding low-light performance thanks to Canon’s HS System.

Unrivalled performance: the HS System and Canon lenses
All of the new models feature Canon’s HS System -combining a high-sensitivity 12.1 Megapixel CMOS sensor and powerful DIGIC 4 processing. Canon’s HS System delivers consistently high image quality in all conditions - even in low light. From stunning sunsets on holiday to group shots and portraits of friends on a night out in the city, users can capture beautiful pictures with less noise and blur.

Each of the models feature genuine Canon lenses developed using the same high quality standards employed to manufacture Canon’s professional lenses. From the 24mm ultra wide-angle f/2.0 large aperture lens in the IXUS 310 HS, to the PowerShot SX230 HS’s high quality 14x optical zoom, the range gives users the flexibility to shoot a variety of subjects with the high image quality and clarity that Canon is renowned for. Canon’s leading optical Image Stabilizer corrects camera shake to prevent image blur, especially at the tele-end of the zoom, or when shooting in low light - allowing users to capture sharp, detailed images when shooting handheld.

Exceptional shooting
The new range also features a greater choice of shooting functions -providing the perfect platform for users to experiment and create superb images and movies:

Full HD movies with stereo sound and optical zoom[1] allows users to record movies with superb clarity. An HDMI connector also enables the playback of movies and images to a compatible HDTV with no loss of quality

Creative Filters add a new perspective to shots, including Fish-eye Effect which mimics the distortion of a fish-eye lens and Toy Camera Effect which allows users to recreate the effect of an older style camera. Also included are Poster Effect, Miniature Effect (available in stills and video), Monochrome and Super Vivid

Manual Modes[2] enable users to control the shutter speed and the aperture, ideal for more experienced users who want to enhance their creativity using the manual controls

Movie Digest mode records up to four seconds of video footage before every still image is captured and combines them to create a movie of the day’s events - capturing the story behind the pictures

Super Slow Motion Movie mode provides a great way to slow down fast-paced sports action, adding drama and atmosphere to fast paced action scenes

PureColor II G LCD screens[3] incorporate a protective tempered glass layer, offering increased strength and enhanced contrast for clear viewing in all conditions

Smart Auto can detect 32 different scenes - automatically selecting the settings to achieve the best result, meaning photographers can take great photos and videos without having to worry about the settings

Smart Auto in Movie[4] can recognise and choose the optimum settings for movie recording from 21 different variables, enabling users to make great movies with the minimum of fuss

GPS tagging and logging[5] offers the ability to tag location information onto pictures and log travels, allowing users to review their journey after they have returned home

Touch UI[6] allows full camera control and operation by using only simple gestures and motion

iFrame video[7] format from Apple® offers a simple way to work with video on users’ computers. It’s designed to work with Mac and PC video applications and can dramatically speed up the process of importing, editing and sharing movies across multiple platforms and devices.

High-speed Burst shoots a continuous burst of images when the shutter is pressed, capturing a sequence of photographs so every moment of a fast paced action scene is captured

Best Image Selection automatically selects the best image from a sequence of high speed shots, so users don’t need to waste time trying to find the best image from the burst before deleting the unwanted versions

Handheld Night Scene captures a high speed sequence of shots and combines them into a single image, therefore capturing scenes in very dark conditions with the least possible blur and the best possible exposure

Class-leading design
In addition to exceptional image quality, all models also offer incredible style. The signature IXUS elegance of the IXUS 310 HS, IXUS 220 HS and IXUS 115 HS makes these models stand out from the crowd, whilst the compact and practical designs of the PowerShot SX230 HS and PowerShot SX220 HS offer truly portable cameras combining a host of shooting features with super-zoom performance.

The PowerShot SX230 HS is available in pink, blue and black and the sleek metal body of the PowerShot SX220 HS comes in purple and grey.

The IXUS 310 HS’s stainless steel body is offered in silver, brown, pink and gold, whilst the IXUS 220 HS comes in a choice of silver, black and red, and the IXUS 115 HS’s chic metal body is available in silver, grey, pink and blue.

Accessories
Models in the new range are also compatible with a host of accessories, including cases and external flash units. With the use of optional waterproof cases, the PowerShot SX230 HS, PowerShot SX220 HS, IXUS 220 HS and IXUS 115 HS allow users to dive down to depths of 40 meters, making them perfect for holidays and adventures underwater. For those who prefer to snorkel, users of the IXUS 220 HS and IXUS 115 HS can also purchase a lower cost case that protects to depths of 3m.

Pricing and Availability

The IXUS 310 HS is available from early March 2011, priced at £299.00/€359.00 RRP incl. VAT.
The IXUS 220 HS is available from mid-February, priced at £199.00/€239.00 RRP incl. VAT.
The IXUS 115 HS is available from early February 2011, priced at £179.00/€219.00 RRP incl. VAT.
The PowerShot SX230 HS and PowerShot SX220 HS are available from mid-March 2011.

[1] Stereo sound and optical zooming excludes IXUS 115 HS
[2] PowerShot SX230 HS, PowerShotT SX220 HS and IXUS 310 HS only
[3] Excludes IXUS 310 HS which has a PureColor II Touch LCD screen
[4] Excludes IXUS 115 HS
[5] PowerShot SX230 HS only
[6] IXUS 310 HS only
[7] PowerShot SX230 HS, PowerShot SX220 HS and IXUS 310 HS only.

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