Exciting New Product To Be Unveiled By Leading Photo Services Provider

A new must-have service for digital photographers and their families is to be launched in the UK by Europe’s leading photographic services provider.

Photobook – the modern no-fuss replacement for the traditional family photo album – will be unveiled by CeWe Color at the Focus on Imaging show at Birmingham’s National Exhibition Centre.

Already Europe’s market leader, My CeWe Photobook allows photographers to easily design and create a digital album – for a special occasion or for everyday family pictures – from the comfort of their own home.

Photographers simply transfer their digital photos on to their PC and with the help of CeWe’s software, downloadable free from their web site, decide on a cover, how many pages they want and a lay-out.

Within seconds the program will suggest a completed album which users can accept or adapt, adding captions and different backgrounds if they want.

The user then uploads the finished album to CeWe for production and the customer’s Photobook will be delivered to their home within days.

An automatic order assistant will even detect photos which are out of focus, over or under-exposed and duplicate images.

Prices start from as little as £5.99 for a photo booklet. A large soft-cover 26-page Photobook costs £15.99 and a linen or hard-cover version £19.99.

The big advantage of the My CeWe Photobook over other products on the market is that allows users to be far more creative with lay-outs, templates and backgrounds.

The service will be operated by Standard Photographic of Leamington, acquired by CeWe Color in 2005 as its first UK plant.

National sales manager Bryan Gale said: “The laborious task of sticking photos in an album is now a thing of the past. A personal book of pictures can be individually designed on a PC in minutes and no previous experience is necessary.

“They make fantastic gifts for special occasions or are the ideal way of storing all the family pictures like a traditional album.”

The SWPP 2008 Convention was an outstanding success,
we have 92 days to get ready for the 2009 convention - which starts on January 14, 2009

Photo Quote: Photography can only represent the present. Once photographed, the subject becomes part of the past. - Berenice Abbott American Photographer, 1898-1991