Exclusive 7 Premium MultiMedia Album

30/01/12

Exclusive 7 Premium MultiMedia Album
Coming March 2012
SRP: £119 ex vat

Exclusive 7’s latest development of their secure MultiMedia Album, aimed at photographic professionals as well as consumers, has been designed from the ground up to present a quality solution without compromises. As the digital album market has evolved, the industry trend has been to add functions and features to a product primarily intended as a static display device.

Exclusive 7 has approached the need for a higher-quality offering from a different perspective, developing a system which retains the purity and simplicity of a dedicated media viewer, whilst embracing the contemporary style and playback capabilities expected by today’s consumer.

The Premium MultiMedia Album will be on sale in March 2012, featuring a slimline (13mm thick) aluminium and glass construction, touch-sensitive illuminated controls and a class-leading high quality 10” 1024 x 768 resolution display. It’s compatible with SDHC cards, up to 32GB, with software support for a wide range of formats including full HD movies. A built-in rechargeable battery allows up to 5 hours of autonomous playback.

Exclusive 7’s passcode-protected internal memory is provided for photographers wishing to distribute images preloaded on the album.

In 2010, Exclusive 7 identified an opening in the market for a high quality digital album to expand the range of products photographers could offer. Rather than the low-cost devices with bulky surrounds and prominent controls and branding, the 7” and 8” albums are designed to fit unobtrusively into the home, with a full-size mirrored glass display. To protect the photographer’s images from unauthorised reproduction, the internal memory is passcode protected - an Exclusive 7 innovation with patents pending in the UK and the USA - whilst consumers are able to use SD card storage to benefit from the album’s playback capability with their own media.

The introduction of tablet computers increased demand for similarly-styled multimedia players, yet presented consumers and photographers alike with a dilemma; the cost of a well made tablet computer with a good user experience was approaching 5-10x the cost of a straightforward digital album.

Rather than attempting to make a cheaper tablet computer by lowering quality, Exclusive 7 took the core attributes that consumers look for in this market, and applied them to the dedicated playback capabilities of the digital album. The Premium MultiMedia Album offers the same LCD display technology as current high-end tablets, an aluminium and glass construction only 13mm thick (almost 1/3rd the depth of typical 10” albums), and a powerful 400MHz ARM processor offering support for a wide variety of still, audio and video formats, minimising the need for frustrating format conversion.

Internal memory of 2GB provides ample room to permanently - and securely - store high-resolution images and video, building the life story of friends and family, whilst the slim, strong construction lends itself to any environment - rivaling conventional print-media photo frames for size. At £119 ex vat the Premium MultiMedia Album offers a display specification of unusually high quality of for a digital photo frame, and a build quality to match.

A familiar user interface has been designed, allowing users to interact with the album either via the included remote control, or a row of illuminated, touch sensitive buttons retaining a clean, uncluttered design without sacrificing direct selection of media. For a wider range of uses, the album has been designed with an integrated 5 hour battery, charged when docked in the unobtrusive display stand, and can be used as a robust and attractive media player.

Convenience for the consumer has been a priority, with a single unobtrusive connection for line-level audio output, power and USB, positioned for a landscape orientation. A standard 3.5mm headphone jack allows movie playback whilst traveling, whilst a single internal speaker is optimised for use as a point of sale or presentation device.

The powerful HD-capable chipset in the Premium Multimedia Album allows direct access to true HD media. An optional HDMI output cable allows the album to be used as a media source for HDTVs and projectors, for album display, movie playback and presentations. For personal presentations, it’s possible to play a soundtrack alongside image galleries.

The 10” Premium MultiMedia Album will be available through Exclusive 7, from March 2012. Pre launch discounts are available.

Specifications:

• MultiMedia Album, supporting image, audio and movie playback.
• 9.7” 1024 x 768 display - one of the highest resolution displays in the digital photo frame market.
• Only 13mm thick, with no hidden bulk
• High quality aluminium and glass construction
• SD Card Reader (MMC, SD, SDHC supported)
• Hidden, illuminated touch controls for a clean appearance
• Powerful 400MHz processor and support for a wide variety of video formats, allowing HD 1080p playback
• Integrated rechargeable battery offering up to 5 hours of playback
• Integrated 30-pin connector for minimal cable clutter
• Dedicated docking display stand for landscape playback and charging

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