Woven from a different cloth: three new digital canvases

26/10/07

Digital canvas is a new, exciting product that has seen explosive growth in recent years. It has given both fine artists and photographers an entirely new way to present their work in an ever more diverse and adventurous art market. It means they can easily capitalise on the continuing popularity of large-format box canvases – the art market’s biggest trend in recent years.

But while there are many digital canvases available, fine artists and photographers will always look for a quality canvas that will both enhance and protect their images. This is where Innova Art’s new digital canvases can make the difference.

The three new canvases the company releases this October have been fine tuned to meet the demands of today’s art and photography markets. Each has been thoroughly tested to ensure complete compatibility with all leading inkjet printers, and give exceptional detail, colour and d-max, whatever the image, whatever the machine. Profiles for all leading makes, including Epson, HP and Canon, are offered.

Made from high-grade polycotton, these canvases are tough, flexible and easy to stretch without unsightly cracking. Photo Canvas Matte 350gsm and Fine Art Matte Canvas 340gsm are water resistant and can be finished with water based and solvent giclée varnishes to seal the surface and extend UV resistance. The unique high gloss coating of Photo Canvas Ultra Gloss 380gsm eliminates this stage altogether. All three canvases are available on 15m rolls on a 3” core in 17”, 24”, 36” and 44” widths.

‘Photographers will especially like the smooth surface and high white tone of Photo Canvas Matte 350gsm and Photo Canvas Ultra Gloss 380gsm, which preserve the detail and give the high degree of contrast and the smooth tonal gradations that they look for,’ said Mike Gonzalez, Director.

‘The high-gloss coating of the Photo Canvas Ultra Gloss is similar to the coating we use on our award-winning FibaPrint papers,’ he continues. ‘If you are a contemporary artist or photographer producing dramatic, colour saturated images, this is the canvas for you.’

Canvas art is a good-margin product comparable to paper prints, Gonzalez adds. ‘A canvas print can be an excellent way for artists and photographers to increase their margins.’

Though a relatively young company, Innova Art has quickly established a high reputation for innovation and build quality. Its ground-breaking FibaPrint paper, a quantum leap in providing a digital photographic paper that emulated and even surpassed its traditional antecedents, carried off the Technical Image Press Association (TIPA) award for ‘Best Independent Inkjet Paper’ award. It clearly showed that Innova Art knows how to steal a march on its more established rivals by developing the right products for today’s market at the right moment.

Photo Canvas Matte 350gsm - IFA35 (Polycotton)*
Features:

High White
Matte woven smooth photo surface
Polycotton
Water resistant
Archival quality
Pigment & dye ink compatible
Ideal for stretching

Applications:

Photographic and Art reproduction
Graphics and presentation work
Banners and exhibition graphics

Photo Canvas Ultra Gloss 380gsm - IFA36 Instant Dry Micropore (Polycotton).
Features:

High White
Glossy woven smooth photo surface
Polycotton
Water resistant
Archival quality
Pigment & dye ink compatible
Ideal for stretching
Eliminates need to seal the media post printing

Applications:

Photographic and Art reproduction
Graphics and presentation work
Banners and exhibition graphics

Fine Art Matte Canvas 340gsm - IFA33 (Polycotton)*
Features:

Natural White
Matte woven textured surface
Polycotton
Water resistant
Archival quality
Pigment & dye ink compatible
Ideal for stretching

Applications:

Photographic and Art reproduction

* Always check the compatibitily of your varnish and canvas before starting your print job.

All the canvases are now available to order from your local reseller. Please contact us for RRP.
For all other enquiries and to request samples for press review, please contact Innova Art Ltd on: 01992 571775 e-mail: marketing@innovaart.com or visit: www.innovaart.com.
from Innova Art

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