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26/10/07
Digital canvas is a new, exciting product that has seen explosive growth in
recent years. It has given both fine artists and photographers an entirely new
way to present their work in an ever more diverse and adventurous art market. It
means they can easily capitalise on the continuing popularity of large-format
box canvases – the art market’s biggest trend in recent years.
But while there are many digital canvases available, fine artists and
photographers will always look for a quality canvas that will both enhance and
protect their images. This is where Innova Art’s new digital canvases can make
the difference.
The three new canvases the company releases this October have been fine tuned to
meet the demands of today’s art and photography markets. Each has been
thoroughly tested to ensure complete compatibility with all leading inkjet
printers, and give exceptional detail, colour and d-max, whatever the image,
whatever the machine. Profiles for all leading makes, including Epson, HP and
Canon, are offered.
Made from high-grade polycotton, these canvases are tough, flexible and easy to
stretch without unsightly cracking. Photo Canvas Matte 350gsm and Fine Art Matte
Canvas 340gsm are water resistant and can be finished with water based and
solvent giclée varnishes to seal the surface and extend UV resistance. The
unique high gloss coating of Photo Canvas Ultra Gloss 380gsm eliminates this
stage altogether. All three canvases are available on 15m rolls on a 3” core in
17”, 24”, 36” and 44” widths.
‘Photographers will especially like the smooth surface and high white tone of
Photo Canvas Matte 350gsm and Photo Canvas Ultra Gloss 380gsm, which preserve
the detail and give the high degree of contrast and the smooth tonal gradations
that they look for,’ said Mike Gonzalez, Director.
‘The high-gloss coating of the Photo Canvas Ultra Gloss is similar to the
coating we use on our award-winning FibaPrint papers,’ he continues. ‘If you are
a contemporary artist or photographer producing dramatic, colour saturated
images, this is the canvas for you.’
Canvas art is a good-margin product comparable to paper prints, Gonzalez adds.
‘A canvas print can be an excellent way for artists and photographers to
increase their margins.’
Though a relatively young company, Innova Art has quickly established a high
reputation for innovation and build quality. Its ground-breaking FibaPrint
paper, a quantum leap in providing a digital photographic paper that emulated
and even surpassed its traditional antecedents, carried off the Technical Image
Press Association (TIPA) award for ‘Best Independent Inkjet Paper’ award. It
clearly showed that Innova Art knows how to steal a march on its more
established rivals by developing the right products for today’s market at the
right moment.
Photo Canvas Matte 350gsm - IFA35 (Polycotton)*
Features:
Applications:
Photo Canvas Ultra Gloss 380gsm - IFA36 Instant Dry Micropore (Polycotton).
Features:
Applications:
Fine Art Matte Canvas 340gsm - IFA33 (Polycotton)*
Features:
Applications:
* Always check the compatibitily of your varnish and canvas before
starting your print job.
All the canvases are now available to order from your local reseller.
Please contact us for RRP.
For all other enquiries and to request samples for press review, please
contact Innova Art Ltd on: 01992 571775 e-mail: marketing@innovaart.com
or visit: www.innovaart.com.
from Innova Art
The SWPP 2008 Convention was an outstanding success,
we have 128 days to get ready for the 2009 convention - which starts on January 14, 2009
Photo Quote: Photography can never grow up if it imitates some other medium. It has to walk alone; it has to be itself. - Berenice Abbott
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