Lowepro Inverse AW Beltpacks

23/05/08

Intuitive Design Removes Upper-Body Strain and Makes the Lowepro Inverse the Ideal Beltpack Carrying Solution for Serious Shooters

Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today announced the Inverse AW series of beltpacks designed for the digital photographer. The Inverse can be utilized in two distinct carrying modes: worn around the waist by snapping on the contoured mesh lumbar belt or carried as a shoulder bag with the detachable 360° swivel padded shoulder harness. The quick-access lid opens 180 degrees making loading and retrieving gear from the padded and customizable main compartment simple. In addition to the water-resistant exterior materials, the Inverse AW also features a built in Lowepro All Weather Cover™ to protect the contents from rain, sleet and snow. Available in two sizes, the Inverse 100 AW and 200 AW, the series has the carrying capacity for a pro-style digital SLR with attached lens as well as extra lenses, flash units and accessories.

The Inverse series offers photographers exceptional comfort with a breathable back-panel and weight-distributing carrying options. Specialized compartments hold plenty of accessories and, when combined with the adjustable compression pulls on the lumbar belt, enable photographers of any body-type to load up on extras. The sturdy, yet comfortable, design of the beltpack enables photographers to easily work while wearing the pack. Locking straps located on the underside of the beltpack are perfectly suited to cinching in a tripod or rolled up jacket, and the front compression system, with a zippered pocket and adjustable compression pulls, provides easy access to cables, adaptors, small accessories and personal items while allowing the pack to be customized to fit any body type. Under the quick access top, Inverse features a Tricot-lined lid to protect LCD screens from abrasion, as well as memory card pockets to ensure that additional media cards are right where they are expected to be.

“Every photographer has been in a situation where they have missed the perfect shot because they couldn’t reach their camera or their accessories fast enough. We have created the new Inverse AW beltpack to provide a platform that keeps all of that equipment comfortably at arms reach and easily accessible to the photographer,” said Nicole Mummenhoff, senior vice president of global branding at Lowepro. “With the vast differences in how photographers prefer to carry their gear, Inverse AW integrates two different carrying styles from which the user can choose. By combining our signature All Weather protection and durable comfort with a selection of carrying options, the Inverse AW series provides photographers with the freedom to go anywhere and never miss that perfect shot again.”

Additional features of the Inverse AW series include mesh side pockets to secure a water bottle or other personal items, silent pull zippers to reduce noise, and SlipLock™ attachment loops to further customize the beltpack as needed. Inverse AW is available in black, arctic blue, and leaf green. The dimensions of each model are as follows:

Inverse AW Series Dimensions
Inverse 100 AW Interior: 9.2W x 5.6D x 8.3H in. / 23 x 14.2 x 21.2 cm
Exterior: 10.1W x 7.9D x 8.8H in. / 25.6 x 20.1 x 22.3 cm
Inverse 200 AW Interior: 12W x 6D x 8.3H in. / 30.5 x 15.3 x 21.2 cm
Exterior: 12.9W x 8.6D x 8.8H in. / 32.8 x 21.8 x 22.3 cm

Photo Quote: Every other artist begins with a blank canvas, a piece of paper the photographer begins with the finished product. - Edward Steichen