Nikon Teams Up With National Geographic

07/10/09

Nikon UK has teamed up with National Geographic in a partnership that aims to inspire wildlife and photography enthusiasts, using a broad range of media platforms.

The activity is aimed at inspiring enthusiast photographers to get out and about with their cameras. The channel sponsorship of National Geographic and National Geographic Wild & HD takes shape as a series of programme idents and three short vignettes, featuring renowned wildlife photographer, Andy Rouse. With his impressive experience and expert eye, Andy is sure to inspire viewers of all photographic levels to get out and take great pictures.

Jeremy Gilbert, Group Marketing Manager, Nikon UK: “It was a natural choice for us to work with National Geographic on a television campaign as there is a clear synergy between brands and distinct crossover of messages. The partnership allows us to reaffirm our commitment to celebrating the beauty of the natural world through a visual medium.”

To complement the television activity, Nikon will also be sponsoring an exhibition of Andy Rouse’s work, titled Vanishing Worlds, to be held at the National Geographic Store on Regent Street, London, from 16th October – 26th October. The collection of images encapsulates both the beauty and vulnerability of stunning wildlife and landscapes taken all over the world, from Rwanda to The Arctic.

Andy Rouse, wildlife photographer, comments: “The Vanishing Worlds exhibition reflects the significance of the wilderness in the plight to protect endangered species around the world - the key to preventing animals from extinction is protecting the habitats they live in. My goal is to encourage and inspire photographers to get out and visually experience and record the wonder of wildlife for themselves, as I have done with my Nikon D3 and D3x digital SLR cameras. Ultimately, I hope that my work encourages everyone to care more about the world that we live in.”