Olympus 14-54mm 1:2.8-3.5 II

New interchangeable lens for the Four Thirds System

New ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II with full contrast AF

London, 5 November 2008 – When it comes to sharp, high-contrast imaging, the new Olympus ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm)* takes the success of its popular predecessor, the ZUIKO DIGITAL 14-54mm 1:2.8-3.5, to a new dimension. Featuring High-Speed Imager AF to enable maximum creative freedom, a circular aperture mechanism for higher imaging performance and a minimum focusing distance of just 22cm, the Four Thirds based ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm)* will become available in mid-January 2009 for a retail price of £XX.XX.

Harness the synergies of high image quality and creative flexibility with the latest addition to Olympus’ family of top-performing lenses: the ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm)*. As with the entire ZUIKO DIGITAL range, this new lens is precision-engineered to maximise the performance potential of D-SLR image sensors. This bright and flexible new zoom lens guarantees superior quality and boasts a circular aperture diaphragm to smooth out the soft focus look that is a key advantage of large-aperture lens design.

Developed as a successor to the ZUIKO DIGITAL 14-54mm 1:2.8-3.5 – a favourite with advanced amateur and professional users – the new ZUIKO DIGITAL 14-54mm 1:2.8–3.5 II boasts High-Speed Imager AF support to bring joy to creative photographers everywhere. In combination with the brand new Olympus E-30 D-SLR, the new lens’ High-Speed Imager AF lets photographers preview the E-30’s new Art Filter effects in real-time with the convenience of a compact digital camera – thanks to Live View.

Compact size, high image quality, and the clarity of 1:2.8 brightness were achieved by the optimal arrangement of 3 aspherical lens elements and 4 cemented lens elements. The result is a new benchmark for sharpness and contrast, with minimal distortion for superior imaging performance over the entire zoom range.

The new lens uses a floating internal focus mechanism to focus, with excellent imaging performance from infinity right down to its minimum focusing distance. Exhibiting minimal aberration even at extremely close range, it has a minimum focusing distance of just 22cm for all focal lengths. And no matter what the conditions, its exterior joints are sealed to provide splash and dustproof standards high enough to withstand the rigorous demands of professional use.

With its versatile zoom range, the ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II is an ideal choice for a wide range of shooting situations. For creative effect, photographers can enjoy the exaggerated perspectives that are the hallmark of wide angle shooting. And when it comes to capturing stunning details, the new lens packs sufficient telephoto power to zoom right in for close-ups of the main subject.

The ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm)* will become available in mid-January 2009.

ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm) lens – main features:

• High-Speed Imager AF compatibility
• A full complement of features to support creative photography
• Circular aperture diaphragm
• Closest focusing distance of 22cm throughout the zoom range
• Bright 3.9x wide angle standard zoom
• 3 aspherical lens elements for excellent quality
• Splash and dustproof

* Figure in brackets represents 35mm equivalent.

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