Pentax Partners with Elite Model Look 2011

22/06/11

Pentax is delighted to today announce it is the Official Camera Sponsor of the prestigious Elite Model Look 2011.

Hosted annually by Elite London, Elite Model Look UK is the world’s most prestigious model search, famous for creating names like Cindy Crawford and Gisele Bundchen. 2011 will see the third season of Elite model Look UK, and the Elite scouts will be travelling the length and breadth of the country looking for the stars of the future.

This year the Elite scouts will be armed with the Pentax K-r DSLR and the new Pentax Optio S1 compact camera ready to snap the fashion stars of the future for this year’s contest.

The sleek and stylish Pentax Optio S1, available in red, green, chrome and black is the ultimate camera choice for fashionistas everywhere. With a sleek mirrored finish and at only 20mm thick, it is the perfect camera to fit into the smallest of handbags and will suit everyone’s tastes and choice of outfit.

For avid photography fans, the mulit award winning Pentax K-r comes encased in a compact, lightweight body and combines simple, user-friendly functions with a wide array of advanced features, designed to enhance the fun and excitement of digital SLR photography.

In addition to the black, white and red models, the Pentax K-r now comes in 5 new colours for 2011. Available in yellow, pink, blue, purple and metal chocolate, the new tints match even the most outlandish styles and personalities.

Jonathan Martin, General Manager, PENTAX Imaging Systems, said, "As a style-focused brand, we are constantly looking for new ways to accommodate the image-savvy consumer. We are proud to be the official camera sponsor of the Elite Model Look 2011 and this activity perfectly reflects the stylish design and fashion credentials of the Pentax K-r and Optio S1 cameras."

Elite London has exclusive scouting rights at the following festivals during 2011:

Hard Rock Calling, Hyde Park, London, 24th - 26th June
Wireless With Barclaycard, Hyde Park, London, 1st - 3rd July
T4 on the Beach, Weston Super Mare, 10th July

For the first time Elite Model Look 2011 will be scouting both girls and boys following the launch of Elite’s men’s board in 2010.