PocketWizard wireless control devices

17/03/08

JP Distribution are pleased to announce that LPA Design, the manufacturer of PocketWizard, the market leader of high precision wireless control devices for the professional photographer, have appointed JP Distribution as their exclusive distributor for the UK. On the 1st April 2008 JP Distribution will distribute the full range of PocketWizard products.

For many years The Flash Centre has successfully distributed the PocketWizard range building a loyal customer base and they will continue to work in partnership with JP Distribution and sell the PocketWizard range through their three branches and website.

“We are delighted to partner with JP Distribution to further develop the PocketWizard brand in the UK", commented Tim Neiley, President of LPA Design. “JP Distribution’s ability to combine PocketWizard with other product in their portfolio will enable the brand to flourish even further in the UK market, We are very appreciative of TFC’s work and are pleased that they will continue to include PocketWizard in their product mix.”

To ensure a smooth transition The Flash Centre, has agreed to jointly distribute PocketWizard until 30th June 2008. JP Distribution will then, as of the 1st July take exclusive responsibility for the sales and marketing of the PocketWizard brand within the UK.

Since the late 1990’s, LPA Design has engineered and manufactured the industry leading PocketWizard line of high precision wireless control devices for the professional photography market. The technically advanced PocketWizard range wirelessly synchronises cameras, flash lighting and light meters, allowing professional photographers to create unparalleled photographs and achieve unmatched reliability in capturing high value images.

The PocketWizard brand is a very important addition to JP Distribution and we look forward to working closely with the dealer base to maximise the potential. PocketWizard complements the current portfolio of Mamiya, Lastolite, Ilford, Peli, Billingham, Gepe, Schneider and especially Sekonic, where the PocketWizard wireless compatibility of the two brands opens many sales and marketing opportunities.

Paul Roper, Sales and Marketing Director at JP Distribution said: “We are really excited to have been appointed the UK distributor of PocketWizard. The brand perfectly complements our existing portfolio of leading brands, especially Sekonic, where the two brands communicate seamlessly together creating a true wireless environment for the photographer. We are thrilled that we have the opportunity to make this outstanding brand available to customers through our established dealer network.”

The full range of Pocket Wizard products will be available from JP Distribution from 1st April 2008. For more information please visit the JP website. http://www.johnsons-photopia.co.uk/

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